Launches Limited Edition Save The Tortoise Collection Launches Limited Edition Save The Tortoise Collection, one of the largest online eyewear retailers, announces the launch of its limited edition Save the Tortoise Collection in honor of World Turtle Day 2023 today. This new collection features 13 unique tortoiseshell-style frames, each one directly inspired by a specific tortoise facing extinction.

GlasssesUSA Box Turtle
Box Turtle

With over 1 million pairs of tortoiseshell-style frames sold at, they are committed to helping protect, preserve, and raise awareness for the beloved animals that are their greatest source of inspiration. The Save The Tortoise Collection comes forth in partnership with The American Tortoise Rescue in Malibu with up to 10% of proceeds being donated to the foundation.

GlasssesUSA Mata Turtle
Mata Turtle

Each pair of glasses in the collection pays artistic homage to a specific tortoise, sharing the same name and taking inspiration from the most intricate details and translating them through the frames. All frames are made from 100% plant-based acetate and are available as eyeglasses or sunglasses with fully customizable lens options.

GlasssesUSA Greek Tortoise
Greek Tortoise

Join to support a truly worthy cause and make a stylish statement with the limited edition Save The Tortoise Collection.

GlasssesUSA Leopard Tortoise
Leopard Tortoise
  • The Western Pond frame, just as the shell of the tortoise itself, is lower and broader in shape, with extending end pieces that represent the tortoise’s prominent head and tail.
  • The Mata Mata frame, like its turtle counterpart, has a very striking look. In addition to its standout color, the noticeable laminated edges depict its triangular, flattened head.
  • The African Sideneck is a round frame with a smooth, block color finish, illustrating the tortoise’s same characteristics and body shape. The transparent arms are a nod to the light color of its distinctive face.
  • The Volcan Darwin Giant has a specific character of its own. Its dark green top and brown patterned bottom shares a wonderful likeness to the tortoise with its dark green shell and patterned underbody.
  • The Egyption is a delicate, half-frame, representing this famously small tortoise. While the arms are brightly patterned, the frame itself has black upper rims, to honor the dark, clearly marked chevrons on its scales.
  • The Bolson frame is one of the more unique in the collection. More oval and flat, akin to this giant tortoise, with the same ashy, matte finish as the tortoise’s shell.
  • The Parrot Beaked frame has what can only be described as adorable red nose pads that perfectly celebrate the noses of the dominant males that become bright red or orange during breeding season.
  • The Greek frame is green in color, and similar to the tortoise’s shell and lower body, the upper half is domed where the lower half is more square.
  • The Box, as its name suggests, is an oversized square frame. These sunglasses lenses are red tinted to illustrate the tortoises signature red eyes.
  • The Geometric boasts a sleek, angular shape, and a strong black and yellow appearance like the distinguished tortoise shell. This particular frame has the collection’s signature engraving on the outer temple, highlighting the eye-catching scales on the tortoise’s legs.
  • The Angonoka frame, when turned upside down, mimics the highly domed, oval shape of this impressive tortoise.
  • The Leopard frame conveys the attractively marked pattern in this tortoise’s uniform yellow and brown colors. The oval ridges of this unique frame shape perfectly model the shape of the tortoise shell.
  • The Santiago Giant, another oversized frame doing justice to this large tortoise, and displays the beautifully chic gray tones that ensure the same stand-out look of its tortoise doppelganger.

About is one of the fastest-growing, leading online eyewear retailers in the United States, using data and technology to enhance the lives of its customers. The company is committed to finding customers the perfect pair of glasses tailored to anyone’s unique style,  budget, fit, and vision correction needs. Offering a variety of high-quality designer and private label brands, designed in-house, is built on the belief that eyewear can and should be made affordable for all. Be it single-vision lenses, progressives, sunglasses, sports glasses, kids’ glasses, contact lenses, blue light lenses, hydrophobic lenses, or Bluetooth glasses.

As a disruptor in the eyewear category, continues to innovate the industry with advanced matching tools that further the brand’s mission. Customers can benefit from their proprietary Prescription Scanner app, Virtual Try-On, and AI driven matching quiz, to seamlessly find their perfect pair. relies on data and technology to optimize operations and unlock opportunities to more effectively serve its customers.

Erkers 1879 Eyewear - The Optical Journal