Haffmans & Neumeister has linked up with sought-after stylist Marcus Paul to create an exclusive collection of sunglasses, capturing a singular vision for the future of eyewear. The Haffmans & Neumeister + Marcus Paul capsule is making its debut as part of an ongoing collaboration aimed at inspiring individuality and personal expression.
Set amidst an unconventional background of patchwork quilts, New York-based French photographer Charles Roussel has delivered crisp and texture-laden images for this highly anticipated campaign. The inclusion of quilts was a purposeful choice from Paul, not only for the rich layering of colors and geometric patterns but for how the narrative of quilting connects to the collection. “We have created something highly aesthetic and also deeply meaningful,” Paul said. “The patchwork way of how we have mixed and matched materials, personal inspirations, and our creativity into this collaboration really speaks to me.”
A trusted connoisseur to his esteemed clientele, Paul has dressed greats across all industries and brings his unique sensibility to this collaboration. “We live in an era shaped by Millennials and Gen Z. Style derives from personality and the guys at Haffmans & Neumeister get that, which is what initially drew me to the brand. Our collaboration developed organically as we exchanged thoughts and ideas on tomorrow’s aesthetics,” Paul said. “We designed the collection with the discerning nonconformist in mind, approaching glasses as the personalized items they ought to be.”
The relatively young German brand has already earned a reputation for its distinct aesthetic and design-savvy, and now, with this collaboration, adds Paul’s coveted curatorial eye. “We’ve known Marcus for years, which has greatly contributed to the flow of creating a truly authentic collection, echoing our respective tastes and values. The goal was to eschew cliches and instead to tap into something highly original and purposeful,” added Managing Partner and Design Director, Philipp Haffmans.
Haffmans & Neumeister + Marcus Paul is resolutely looking to the future, using a method never seen before to fuse together ultra-thin stainless steel with chunky acetate. “The ‘pinstripe’ detail around the rim of each frame hints at the sophisticated mounting technique we exclusively developed for this collection. It’s as much a distinguishing visual feature as it is a means to ensure the longevity of each piece. After all, we intended to deliver an offering that is not only ample in personality, but, as usual, timeless at its core,” Philipp Haffmans noted.
This highly cohesive capsule curates a handpicked selection of unapologetically fashion-forward styles, each of which is being offered in universally flattering and sophisticated colorways.
About Haffmans & Neumeister
Design-led and vigorously conceptual in its approach to creating timelessly minimal eyewear, Haffmans & Neumeister has established itself as a key destination for the discerning and quality-driven wearer. The brand invests in a carefully balanced fusion of considered simplicity, unparalleled materials, and conscious in-house manufacturing that matches its unmistakable design with a superior wearing experience. Haffmans & Neumeister is renowned for producing some of the most prized classics on the market and is sold by leading retailers worldwide.
About Marcus Paul
Marcus Paul is a NYC-based stylist, who has extensive experience working with top talents throughout the worlds of music, sports, and art, specializing in image and brand consulting. Paul’s point of view and refined aesthetic has aided clients by using wardrobe to fulfill public appearance and personal dressing needs. Paul has developed collaborative projects with the likes of Dries Van Noten and Dior and has created editorials seen within the pages of publications from GQ to Vogue.