Hall of Frames Lucerne: Swiss Success | Euroinsights

Euroinsights - Optical Journal

An exciting new chapter in the Hall of Frames history unfolded in Lucerne earlier this month. The stunning lakeside Swiss Museum of Transport was the picturesque setting for the booked-out event and featured a spacious, sunlit-filled exhibition area and pleasant amenities. Exhibitors and visitors enthusiastically welcomed the one-day show, with over eighty shops attending. More brands were keen to participate: however, the event was sold out.

Bahnhalle-Swiss-Transport-Museum
Bahnhalle-Swiss Transport Museum

Organisers Nathanaël Wenger and Eveline Perritaz, and their main partner Nikon, were particularly pleased with the diverse mix of first-timers appearing at the event, along with well-known, long-established brands.  The upbeat mood, atmosphere, and relaxed ambiance added to the pleasure of the show. There was also relief that Covid-19 restrictions were finished, and exhibitors and visitors could be more personally catered to and assisted.

Nathanaël Wenger and Eveline Perritaz
Nathanaël Wenger and Eveline Perritaz

The new Medical Devices Ordinance (MedDO), unfortunately, creates hurdles for selling medical products (spectacles are in this category) in the Swiss market. For smaller, independent eyewear companies, with this new ruling, the effort is too complicated to be active in the Swiss market. For this reason, some smaller exhibitors are no longer able to be present at HOF.

Nikon Booth - Hall of Frames

A total of fifty-five brands from all over Europe showed their latest designs in optical and sunglass frames, plus accessories. Stepper Eyewear, the formidable German brand with over fifty years of creating frames with exceptional fit, presented its new collection of streamlined optical designs.

Stepper Eyewear
Stepper Eyewear

The unique elements that Didier Voirol infuses in his sculpture, is artistically transposed into his eyewear creations, which include a stylistic nod to his Swiss heritage with distinctive accents on metal frames.

Didier Voirol Eyewear
Didier Voirol Eyewear

Martha Arenas was on hand to give valuable insights and information into the creation of striking optical interiors. Martha is a Swiss interior designer who constructs individualistic environments for opticians throughout Switzerland, including a chic boutique in Gstaad.

Martha Arenas
Martha Arenas

Sleek sunglasses in elegant colorations form an intrinsic part of the latest Paul and Joe collection, including SKAR 56 in luminous Olive Green, a forefront color for the autumn season.

Paul and Joe SKAR 56
Paul and Joe SKAR 56

Modern, elegant, and bold is the essence of Nirvan Javan’s Shades of Toronto collection in Beige. Crafted in glimmering Japanese acetate, shapes are robust and powerful. Other companies presenting their latest collections included Rolf Spectacles, Einstoffen, Nine Eyewear, Charmant, Robert LaRoche, Silhouette, Caroline Abram, Any Di, and more.

Nirvan Javan Shades of Toronto
Nirvan Javan Shades of Toronto

Looking ahead to 2023, Wenger and Perritaz indicated that HOF Switzerland would most probably be held in the same location. The organizers also noted that plans are in the offing for a separate independent eyewear event next year that would be held at Motorworld Region Stuttgart in Germany, the scene of previous HOF independent eyewear show achievements.

Dampfschiff Lucerne
Dampfschiff Lucerne

For more information, please contact www.hallofframes.ch

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Joan Grady
Euroinsights is a contributory column created and written by Joan Grady. Joan is Owner/Director of JG Creative Expressions, a solely independent editorial service supporting the eyewear sector, music, and the arts. She is fashion editor of Vision Now magazine in the UK; was originally co-founder of Eyestylist.com; and has written for international publications, including 2020Europe.

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