Help Stop the Madness

The Optical Journal - Optical News With Independent Views

You know, “That frame”… the one that comes back to haunt you? The Erika Schmidt 5674? 

The one that looked great and the patient’s loved?

But, the one that wouldn’t hold a lens in place if it were glued in?

How about the one with the decorative temple tip ends that fall off?

How about the one with the crystals that pop out?

What about the one that has the nose pads that are always falling out and can only be replaced with proprietary ones from the frame manufacturer?

Remember the one where the frame actually wore a spot on the lenses at the brow?

You know, “That frame”!

We have the power to stop this but it requires action on your part and I urge you to act.

Every frame manufacturer produces a lemon now and then. It cannot be helped. The pressure to constantly create something new and fashionable forces them to try new things that sometimes just do not work.

Join in the fight to stamp out lemons!

What to do when you find out a frame is a lemon:

1.) Stop selling it;  Same frame coming back for the same defect more than twice? Then stop selling it!

2.) Take it off the frame board;  Bag up any back stock so it does not end up on the board.

3.) Return it through your rep when they are in the store and tell them why.

  • Set the frame aside and wait for your sales rep to come in to check the board. Then, and only then, do you return it through the rep. Be sure to explain to him or her why you are returning it.
  • Ask them to take it off your inventory and not send any more.
  • It is NOT your reps fault but it is their responsibility to stand behind what they sell you.

4. Call the manufacturer and explain why you are returning their frame

  • Take a few minutes and call or email the frame company. Explain to them why you returned the frame.

Stand behind the frames that you have already sold

  • If you already have a half dozen of these frames out in the field then be prepared to stand behind them. You know they are a problem so offer patients the opportunity to switch to another frame.

For more on frame board management see