Hoya Vision Care Introduces Platform to Connect ECPs with Patients

Ophthalmic lens technology leader and ALLY of the ECP, HOYA Vision Care, announced their partnership relationship with Ocular Innovations.

“Being the ally to the ECP means we need to go beyond offering best-in-class lens technology and laboratory services,” said Gregg Fowler, Senior Vice President for HOYA Vision Care, North America. He continued, “An important lesson we learned from the COVID-19 pandemic is the necessity for ECPs to stay connected with their patients. Our partnership with Ocular Innovations will bring an innovative solution to our customers that accomplishes this.

Rapid consumption of information is now a consumer requirement. We know mobile phone usage has spiked, contactless engagement is preferred, and risk-averse shoppers are looking to reduce time in stores. Yet the issue remains, how do ECPs stay connected to their patients? Competitors have bypassed the in-practice experience by appealing directly to patients via websites and commercial advertising.  “HOYA’s consistent focus on increasing value and staying at the forefront of innovations for their Eye Care Providers creates terrific alignment for deploying the simplified technology,” said Michael Boerner, CEO of Ocular Innovations.  Ocular Innovations and Hoya offer a frictionless connectivity between Eye Care Providers and their patients. Here’s how:

  • Stay Connected with Patients – By using PUSHconnect, staff or the lobby materials direct patients to use their phone’s camera to link to a code unique to your practice. The code serves up educational content customized with the ECP’s brand via text.
  • Social Distancing Solutions – With Engage patients can see the precautions the ECP’s practice takes to keep everyone safe in the most efficient way possible.
  • Simple 5 Star Reviews – Again, using the phone camera and a code, patients are offered a frictionless way to leave their best reviews at the height of delight.

Notice the following: There is no app. No website. No login. No passwords.

“In addition to staying connected, the Ocular Innovations platform will strengthen an ECP’s ability to educate their patients.  And, an educated patient is a more loyal patient.” Fowler continued, “In an increasingly challenging business environment, HOYA will strive to bring business building value-added solutions to our ECP customers.  The partnership with Ocular Innovations supports this mission.”

You can request more information about Hoya and Ocular Innovations here.

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