ic! berlin extends RUN THE CITY with Asian Fit

ic! berlin is extending the RUN THE CITY Campaign and Story with the second part of the collection: an exclusive custom fit collection dedicated to our Asian customers.

Like the Run the City collection, the Custom Fit collection draws its inspiration from the contemporary, edgy, and carefree aura of the streets and people of our hometown Berlin.

For independent personalities blending alleged opposites: Effortless but luxurious. Edgy but sensual.

The collection sees the addition of five new frame styles in five colorways including the Ku’damm and VIP.  Two very feminine styles including low temples and special colorways paired with a decorative chain accessory. Each chain is sourced from Italy and made from high-quality materials while all decorative elements are handmade in Berlin from sheet metal.

 

VIP

The VIP is a butterfly shape frame from the Custom collection made of Acetate Hybrid.

Junhee J..

The Junhee J is an oval shape frame made of stainless steel.

The Ku’Damm is a heptagon shape frame in stainless steel.

Ricky Y

The Ricky Y is a  square shape frame made of an acetate hybrid.

Kenneth Y

The Kenneth Y is a browline shape frame made of acetate hybrid.

All of the ic! berlin frames are designed and manufactured in Berlin. Check out their entire line on their website, ic-berlin.de.