ILLA Introduces New Styles and Fade Colorations

new ILLA Eyewear colors for 2024

ILLA by ClearVision Optical adds four styles that continue expanding the brand’s vibrant palette with new colorations, in addition to more petite sizes and a men’s metal combination piece.

Known for its colorful and Italian artisan-inspired eyewear, the unique design language of ILLA continues with its March release. In addition to the petite style and metal combination model, two more options also showcase the brand’s penchant for sharp angles and distinctive shapes. This new release is notable for its numerous new color additions, each designed to boldly express the wearer’s unique style. This includes milky tones such as Ocean Blue Milky, Champagne Milky, and Fuchsia Milky, as well as new transparent options including Aubergine Transparent and Pinegreen Transparent.


ILLA Ivetta

Ivetta, a new Petite Fit model, features a cat-eye shape, crafted in acetate with visible, beautifully textured core wire in the temples. This frame showcases sharp angles and a bold eye shape and temples. Available in both transparent and milky finishes, Ivetta comes in Lilac Transparent, Ocean Blue Milky, Champagne Milky, and Aubergine Transparent.


ILLA Rosalia

Rosalia introduces a stylish Italian twist on the classic cat-eye silhouette, presented in an array of new transparent colors. This bold acetate frame features a large front, accentuated by exaggerated cat-eye angles. This piece features new colorations for the collection, including a distinctive Black Demi Transparent, alongside Dusty Blue Transparent, Pinegreen Transparent, and Mauve Milky.


ILLA Bendetta

Benedetta showcases a larger, soft square eye shape in acetate, with exaggerated angles at the corners and a wrapped end piece. This frame continues the brand’s use of rich color with a series of milky colorations. It is available in Black, Honey Milky, Fuchsia Milky, and Eggplant Milky.


ILLA Domani

Domani, the latest metal combination style from ILLA, features a classic round eye shape that suits men but can be worn by women as well. This frame blends acetate fronts with metal temples and a keyhole bridge. It shares the same metal endpiece and temple design as Marconi and Ilaria. This style is available in Black, Blue Horn Transparent, Brown Horn Transparent, and Olive Horn Transparent.

Best Sellers in New Fade Colorations. In addition to several new styles, this ILLA release also features best sellers in new fade colorations.


ILLA Domenica

This best-selling style with a bold butterfly shape, from the collection’s launch, returns in a Brown Lilac Fade coloration.


ILLA Donatella

A favorite frame with an expressive square shape, from the collection’s launch, returns in a Blue-Green Fade coloration.


ILLA Imelda

A thin, square butterfly eye shape from the ILLA launch is back in Purple Coral Fade.


About ILLA

ILLA is a proprietary Italian fashion eyewear brand by ClearVision Optical, 100% designed and crafted in Italy using premium Italian materials. ILLA makes Italian fashion accessible with bold and unique designs that add statement twists to modern and classic shapes and colorations. In the year it debuted, ILLA won the 20/20 and Vision Monday EyeVote for frames for Best Brand Introduced in 2022.

About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for many of today’s top brands. A privately held company, ClearVision is headquartered in Hauppauge, New York. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. Licensed and proprietary brands include Revo, ILLA, Demi + Dash, Adira, BCBGMAXAZRIA, Steve Madden, IZOD, Ocean Pacific, Dilli Dalli, CVO Eyewear, Aspire, ADVANTAGE, and more. Visit for more information.

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