Introducing the Vision Expo 2020 Talent Search

Vision Expo is pleased to announce the Vision Expo 2020 Talent Search, supported by the eyewear designers of the Council of Fashion Designers of America (edCFDA), – aimed to identify and support emerging designers and foster their talent during the symbolic year for the eyewear industry, 2020.

To be eligible for consideration, designers must demonstrate the following:

  • Business is legally headquartered in the United States;
  • Business was established after Jan. 1, 2016;
  • Annual sales are equal to one million or less
  • Press and social media support.

Interested eyewear designers and/or brands should submit their application online before Jan. 20, 2020. Two winners will be announced and introduced to the creative eyewear community during a celebratory event in New York City at Vision Expo East on Thursday, March 26. Each designer and/or brand will receive a complimentary booth in the new Exhibit Hall incubator destination, The Springs.

Applicants will be judged by seven members of the edCFDA:

  • Christian Roth, co-founder, and designer of Christian Roth Eyewear
  • Jeff Press, chief creative officer of Morgenthal Frederics & Robert Marc NYC
  • Gai Gherardi, co-founder and designer of l.a.Eyeworks
  • Patty Perreira, co-founder/designer of Barton Perreira
  • Selima Salaun, owner and designer of Selima Optique
  • Shane Baum, founder and designer of Leisure Society
  • Blake Kuwahara, founder and creative director of Blake Kuwahara Eyewear

“Supporting emerging designers is vital to the growth of our industry and it’s an honor to be working with the edCFDA on such an important program,” said Ashley Mills, CEO of The Vision Council. “As we grow and expand Vision Expo, we’re dedicated to providing a space for all designers to learn from one another and showcase what makes them unique.”

For more information on the Vision Expo 2020 Talent Search and to apply, visit Contact Tarrence Lackran, The Vision Council’s director of partnerships and programming, with questions at [email protected]

To register for Vision Expo East 2020, visit and be sure to follow along on all of Vision Expo’s social media channels, Facebook, Twitter, Instagram and LinkedIn.


About Vision Expo
Vision Expo East (Education: March 26-29, 2020; Exhibition: March 27-29, 2020) in New York City and West (Education: Sept. 23-26, 2020; Exhibition: Sept. 24-26, 2020) in Las Vegas are trade-only conferences and exhibitions for eyecare and eyewear presented by co-owners Reed Exhibitions and The Vision Council. Vision Expo is the complete event for ophthalmic professionals, where eyecare meets eyewear, and education, fashion and innovation mingle. In the Vision Expo Exhibit Hall, eyecare providers can discover trends, interact with new technologies and access innovative products and services. The Vision Expo education program is driven by the profession, offering content of the highest quality and relevance to enhance overall patient care. For more information, visit and follow Vision Expo on Facebook, Instagram, Twitter and LinkedIn.

About The Vision Council
Championing better vision for better lives, The Vision Council positions its members for success by promoting growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building, and industry forums. By sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, The Vision Council serves as a resource to the public looking to learn more about options in eyeglasses and sunglasses.

About the edCFDA
The eyewear-specific designers within the Council of Fashion Designers of America ( are known collectively as the edCFDA. This sub-group of the membership aims to inspire, empower and promote awareness of eyewear design and the vitality of the optical industry through promotion, education, mentoring and collaborative initiatives.

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