The bad news, 80% of plastic water bottles end up in landfills and it takes 1,000 years for each bottle to decompose. The good news, PET bottles can instead be transformed into rPET pellets and used to manufacture high-quality consumer products. Swiss Eyewear Group is doing exactly that with its INVU sustainable eyewear collection.
This new collection is produced under the global recycling system certification (GRS 4.0) using 100% recycled PET to manufacture high-quality sunglass frames.
Swiss Eyewear Group does not stop there. The accompanying sunglass case and cleaning cloth as well as the point of sale display are also produced from 100% recycled materials. The collection features an attractive mix of contemporary, retro, and street fashion styles.
INVU sustainable eyewear offers a perfect opportunity for optical retailers to be at the forefront of environmentally conscious production and attract a growing number of customers who demand sustainable fashion products. INVU makes sustainable eyewear shopping affordable for everybody who wants to actively contribute to a cleaner planet.
About Swiss Eyewear Group
Swiss Eyewear Group (International) AG is a registered, privately held company with its headquarters in Zürich, Switzerland. INVU is a registered trademark of Swiss Eyewear Group (International) AG and is distributed in over 95 countries around the globe.