INVU by Swiss Eyewear Group announces a new global consumer and trade advertisement campaign. “Polarization is our DNA”, says Jerry Dreifuss, CEO of Swiss Eyewear Group. “Polarization is a crucial consumer benefit but it can be perceived as a bit technical. We have challenged ourselves to make polarization emotional while at the same showcasing our stunning products as the hero of the campaign.”
The unique campaign embraces a chic lifestyle that puts fashion at the forefront while also skillfully communicating the functionality of INVU’s ultra-polarized lenses. With some of the most iconic cities and beaches in the world as backdrops, the INVU vision square showcases the beauty of this world as seen through the INVU ultra-polarized lens.
Visit INVU at OPTI Munich Hall C3 / Stand 235 by WAGNER+KÜHNER
About Swiss Eyewear Group
Swiss Eyewear Group (International) AG is a registered, privately held company with its headquarters in Zürich Switzerland. INVU is a registered trademark of Swiss Eyewear Group (International) AG and is distributed in over 95 countries around the globe.
INVU Sunglasses are available in the U.S. from Europa Eyewear.