Is Google Glass is Dead?

google-glass-girl-model-hd-wallpaperThe rage and raves over Google Glass have subsided considerably since the product was first made widely available in 2013. While the beta product still attracts attention almost anywhere it is seen, it has also seen its share of criticism from tech journals and comedy shows alike. There is even a common term for the bold consistent wearers of Google Glass…” Glassholes”.

Part of the problem with the acceptance of Google Glass is that Google is a technology company, not an eyewear designer. As so many in our industry know, there is far more to designing eyewear than attaching two circles to two sticks. Despite how Google Glass is currently being used, there is little doubt how much promise the technology of these and similar products promise in the coming years.

On December 3rd, Intel (manufacturers the chip that powers glass) announced it has inked a multiyear deal for partnership with Luxottica for wearable technology. (Luxottica is also a Google Glass partner) This collaboration will enable an eyewear designer to be part of the process of bringing wearable technology to the faces of thousands and someday millions by melding the lessons of design and fashion with that of cutting edge technology. Google’s announcement in May of this year that it partnered with Luxottica shows the acknowledgment of the tech giant that the design of the exterior of a product is just as important as the technology that goes inside it.

Who will benefit from this collaboration? Consumers of course, and those eye care practices who stay at the forefront and understand announcements such as these can benefit the optical industry and those who choose to be a part of the evolving nature of technology.

Daniel Feldman, is CEO of dba designs & communications a marketing firm and a co-founder to the Visionaries Group, an optical consulting firm. 

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