July 1956: Eye Tracking Article

The Optical Journal - Optical News With Independent Views

The study of Eye Tracking is so important today, especially in the article of consumer purchasing. Who would have thought that eye-tracking was actually being studied back in 1956. Popular Mechanix July 1956; EYE REACTIONS are recorded by camera as headclamped testee looks at boxes for Folding Paper Box Association’s study of sales appeal of various types of packages

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