With the postponement of the 50th Anniversary MIDO optical trade show in Milan to the 1st weekend in July, hundreds of optical suppliers were left without a way to showcase their newest styles, designs, and innovations to the tens of thousands of optical professionals who were otherwise scheduled to convene in Milan for the largest optical trade show in the world. Many were left without a way of showing their wares. Jason and Karen Kirk looked at the delay and found a way to bring the personal appointment to everyone through a very well produced video showcasing their Spring/Summer 2020 collection, which can be seen here.
All that is missing is being able to touch, feel, and try on the eyewear, which we all should be able to do in just a few weeks at The Loft at Hudson Merchantile, 500 W 36th St, just a block from Vision Expo East.
Here are just a few of the new models Jason speaks of in the video.
Kirk & Kirk are introducing three strong feminine shapes into the Kaleidoscope collection, each in nine vibrant colors ranging from Apple to Cerise.
Michelle is a full-on papillon designed to make a statement when you walk in a room.
Jane is a gentle upswept silhouette, combining curves and corners to create bold, confident lines.
Penelope dazzles with geometric beauty. The layers of acrylic accentuate this exclusive acrylic material, showing each angle and hue in its finest light. These feminine Cat eyes stand out as strong and expressive in shape as well as color, allowing the wearer to truly express their personality.
The Kaleidoscope collection is hand-made from acrylic which is why they are so light and comfortable to wear. You will only find the unique Kirk & Kirk color palette in selected stores. Kirk & Kirk are designed in the UK and handmade in France from start to finish. Kirk & Kirk will be showcasing their entire line at The Loft NY, March 26-29, 2020.