Lafont Boutiques Paris – Euroinsights

Euroinsights - Optical Journal

When entering a Lafont Boutique in Paris, the visitor immediately experiences a sense and aura of eyewear excellence. The locations, decor, the ambiance, and of course, the superb, artistic eyewear, provide a unique opportunity to explore distinctive frames from a Parisian-based company – that will soon celebrate its centenary. Each Lafont Boutique captures a vignette of French history while presenting an insight into the family eyewear legacy.

The Lafont Boutiques are exquisitely decorated in chic tones of deep plum and smart olive green, creating a balance of unique character and rich harmony. Creative and varied decorations are individualized in each shop, including mirrors, drawings, antiques, and paintings, plus Lafont historical artifacts. The result is a welcoming, cozy and elegant environment where customers can comfortably browse the extensive collection of frames for men, women, and children.

Equally eye-catching are the window exhibits that are a delightful mix of imagination, quirkiness, and fun. Seasonal concepts – spring, summer, fall, and winter are featured, as well as window themes that evoke a hint of fantasy, with entertaining and colorful displays that definitely attract and welcome the attention of passers-by.

Original Lafont Boutique opened in 1923
Original Lafont Boutique opened in 1923

The first Lafont Boutique opened in 1923 on a small street – La Rue Vignon – near the historic La Madeleine Church in the 8th arrondissement of Paris, just a few steps from the celebrated fashion street – Rue St. Honoré. Just behind the 19th-century building is the Lafont Atelier, where made-to-order handcrafted frames are constructed with artisan expertise and refinement.

Lafont Madeleine
Lafont Madeleine

The bustle and relaxed chic of La Rive Gauche (The Left Bank) is the setting for Lafont’s Boutique in the 6th arrondissement. The cozy space is highlighted with art and unique ornaments, and display units that showcase the diversified selection of frames.

 Sophisticated colorations
Sophisticated colorations

History and charm fill the boutique in the trendy Le Marais section of Paris on rue de Sévigne, named after the Marquise de Sévigne, the aristocratic prolific letter writer, who is an acknowledged icon of 17th-century literature. Twelfth-century exposed stonewalls are a historic tribute to the longevity of the building that dates back to the 12th century.

Lafont Riding high
Riding high

Lafont Passy is located in the 16th arrondissement, with its lovely parks and green spaces.  The two-level shop also includes a fun area for children, where youngsters can play or enjoy coloring books, while parents look for frames, or peruse the marvelous selections of Lafont eyewear available for babies through teenagers.

The Lafont brand has the unique distinction as a recipient of the distinguished certification “Origine France Garantie,” authenticating that each Lafont design is crafted in France in the Jura region, well known for its long history in constructing fine eyewear.

Lafont window
Lafont window details

Shopping for frames at a Lafont Boutique in Paris is a rewarding and satisfying experience. Discover the quality; beauty and the eminence of Lafont designs; and the brand’s patrimony; while enjoying an illuminating step into French history.

To see all the Lafont shop locations click here.

NW77th Eyewear - The Optical Journal