LARA D’, the Italian artisan brand created in Northern Italy, announce the launch of the new line MALAMA, produced exclusively in biodegradable materials. The creative sustainable line, which features 10 optical designs, named after flowers, has been designed for those who wish to prioritize a greener lifestyle, purchasing consciously, yet without compromising on style.
The new project combines the precise research of design and color typical of the Lara D’ brand with the use of elegant sustainable and recycled materials, so committing to a new eco-friendly philosophy. Alongside a continuous search for beauty, the MALAMA collection embodies the desire of many to live a present that takes a more responsible path towards the natural world.
“With the Malama line we wanted to plant a seed of environmental responsibility in our way of working, using the most innovative formulas in the field of bio-plastic. Our new MALAMA glasses are produced in innovative Bioplastic by Mazzucchelli 1849.”
Lara D’Alpaos, MALAMA Eyewear
INSPIRED BY NATURE
MALAMA is the Hawaiian word for “to care for and protect”, a mantra dedicated to taking care of the Earth. This powerful concept inspired Lara D Founder, Lara D’Alpaos to design the new line with an expression of beauty, simple yet perfectly aligned through unique detail, mirroring nature. Inspired by the past and the refinement of retro shapes and the 1970s, each model has required sensitive stylistic research and careful use of materials, producing minimal, mono-color designs which play with light thanks to the milling techniques for surfaces and finishes which contrast gloss and matt.
SUSTAINABLE, CREATIVE, THOUGHTFUL DESIGN
The high-quality Bioplastic material is made from cellulose acetate (from cotton and wood pulp) and a vegetable-derived plasticizer and it is both bio-based and biodegradable. Furthermore, it is strong, malleable, and hypoallergenic – as well as aesthetically appealing and colorful, the ideal fit for the brand’s creative style and premium Italian design!
Striving to take steps towards an environmentally sound future, the new world of MALAMA also explores the potential of recycled materials for the creation of eye-catching packaging, seeking out recycled paper for MALAMA cases and carefully selected recycled fabrics for their microfibre bags.
Lara D’ frames express a whimsical character and stand out without ever being too extravagant. The Lara D’ collection evolves and improves every year, making transformations without ever forgetting the underlying concepts. It draws on new cultural influences, feeds on travel and distant fashions, reinterprets the history of eyewear, and in turn creates new trends. See the entire LARA D’ line of eyewear on their website laradeyewear.com