lool Deco Series

Once again, lool eyewear showcases its expertise in the ultralight frames segment and challenges the principles of design. In this occasion, the brand launches its SS24 collection, which is part of the Deco Series and a statement of contemporary elegance. Inspired by art deco from minimalism, this collection expresses itself in noble metal finishes.

The metallic finishes of the glasses are achieved through Physical Vapor Deposition (PVD), a process for creating a thin film that coats the frame material. To do this, lool only uses pure metals. Above all, the luxury finishes take the spotlight in the 6 new models: the Deco Series frames are meticulously hand-painted one by one with high-quality decorative lacquers for a unique and sophisticated finish.

lool Zaniah
lool Altair
lool Deneb
lool Meissa
lool Rigel
lool Sabik

Deco Series contains 6 new models: 3 for women, 2 for men, and 1 unisex.

As always, lool demonstrates its leadership in technology, offering a collection where luxury and details coexist with comfort, lightweight (8gr), excellent flexible properties, and high durability.

man wearing lool Rigel

About lool

If someone had to draw glasses reduced to their essential expression, it would look like this: lool. Two vertical lines flanking two circles. From this impulse to seek the essential, lool eyewear emerges, the new brand from Etnia Eyewear Culture focused on comfort, lightness, technology, and design.

The project was born with the aim of creating the best screwless hinge on the market, thus achieving the construction of extremely lightweight, almost airy glasses, while still being highly resistant. Because there is nothing as beautiful as what is effective.

lool draws inspiration from contemporary architecture and constructs its glasses as if they were buildings, with all the complexity and precision that entails. Born from a 0.5 mm thick metal sheet with a minimum weight of only 4 g, lool glasses are a design marvel, designed to leave no marks and be worn throughout the day.

SILMO PARIS 20-23 September 2024