LVMH continues to expand its brand portfolio with the acquisition of California-based Barton Perreira. The purchase of Barton Perriera comes just months after LVMH’s Thélios added Vuarnet to their portfolio of brands which includes Dior, Loewe, Celine, Fendi, and Fred. Last week saw the finalization of LVMH’s purchase of the former Safilo Longarone manufacturing facility, adding 200,000 feet of manufacturing expertise to the portfolio.
Barton Perriera was formed in 2007 when Bill Barton and Patty Perriera left Oliver Peoples after that brand was acquired by Oakley and then Luxottic. The Los Angeles-based brand expanded rapidly into the luxury eyewear market and became a favorite of Hollywood and fashion celebrities around the world.
In addition to a full catalog of eyeglasses and sunglasses, Barton Perriera has five standalone stores from New York City to Aspen. While Barton Perriera is sold around the world, the brand is strongest in the United States. LVMH sees a huge opportunity with Barton Perriera to use its international strength to duplicate Barton Perriera’s U.S. success as it markets the brand worldwide.
