Marchon Eyewear, Inc., one of the world’s largest manufacturers and distributors of quality eyewear and sunglasses, and global fashion lifestyle brand, Calvin Klein, Inc., celebrate the 30-year anniversary of their global eyewear licensing partnership by introducing a special capsule collection and dedicated campaign.
Calvin Klein and Marchon first engaged as licensing partners in 1992. At the time, the idea of a fashion brand licensing its name for eyewear was a novel concept. Calvin Klein was one of the first brands to launch an optical and sunglass collection sold through independent eyewear practices and prestigious department stores worldwide. Calvin Klein eyewear was an immediate success, and it has remained one of the most recognized eyewear brands ever since.
Calvin Klein eyewear is known for its modern and minimalist approach to design and sensual aesthetic. The anniversary collection pays homage to the brand’s initial launch collection, a nod to iconic ‘90s styles. The 5 optical styles and 4 sunglass styles draw inspiration from some of the most memorable Calvin Klein eyewear frames. All styles in the eyewear collection are crafted in gender-neutral silhouettes, designed exclusively from Titanium, and made in Japan.
“We are so proud to celebrate our longstanding partnership with Calvin Klein, a core brand in our eyewear portfolio,” said Nicola Zotta, President & CEO of Marchon Eyewear, Inc. “This capsule collection is a nod to our collaborative history, and we look forward to many more successful years to come as we continue to drive the Calvin Klein business forward with eyewear.”
“We’re excited to honor this significant milestone in the brand’s history with Marchon,” says Trish Donnelly, CEO, PVH Americas, and Calvin Klein Global, “The dedicated anniversary eyewear collection pays tribute to our history while feeling entirely relevant for the modern consumer.”
Calvin Klein eyewear is sold worldwide in select optical retailers, department, and specialty stores and online at www.calvinklein.com.
About Marchon Eyewear, Inc.
Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunglasses. The company markets its products under prestigious brand names including: Calvin Klein, Columbia, Converse, DKNY, Donna Karan, Dragon, Flexon, Karl Lagerfeld, Lacoste, Lanvin, Liu Jo, Longchamp, Marchon NYC, MCM, Nautica, Nike, Nine West, Pilgrim, Pure, Salvatore Ferragamo, Skaga, Victoria Beckham and ZEISS. Marchon Eyewear distributes its products through a global network of subsidiaries and distributors, serving over 80,000 accounts in more than 100 countries. Marchon Eyewear is a VSP Global® company, which is focused on its purpose of empowering human potential through sight and connecting its more than 80 million members to affordable, accessible, high-quality eye care and eyewear. Marchon Eyewear has a proud history of commitment to sustainability and corporate social responsibility initiatives – EYES ON TOMORROW™ For more information, visit www.marchon.com and follow @marchoneyewear.
About Calvin Klein, Inc.
Calvin Klein is a fashion lifestyle brand with bold, progressive ideals and a sensual aesthetic that is recognized worldwide. Our modern and minimalist approach to design, provocative imagery, and authentic connection to culture has resonated with customers for over 50 years.
Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through the distinct Calvin Klein brand lines and a licensed range of products. We were acquired by PVH Corp. in 2003. For more information, please visit www.calvinklein.com.