Marchon And Columbia Sportswear Announce Renewal Global Eyewear Licensing Agreement

Marchon-Columbia Licensing Agreement 2023

Marchon Eyewear, Inc., one of the world’s largest manufacturers and distributors of quality eyewear and sunglasses, and Columbia Sportswear, a leading global brand of apparel, footwear, accessories, and equipment for outdoors, announced the multi-year renewal of their global eyewear licensing agreement.

This agreement is for the worldwide, exclusive design, development, production, and distribution of ophthalmic and sunglass collections under the Columbia brand. Marchon and Columbia first engaged as licensing partners in 2016, and this renewal reaffirms the strong alliance between the two companies. Over the years, Columbia eyewear has grown as part of its parent brand’s continued success, and it’s been increasingly involved in Columbia’s special projects, such as the extended sizing collections that are designed with larger lenses, a wider nose bridge and longer temples.

“We are very proud to continue our longstanding and successful partnership with Columbia,” said Gabriele Bonapersona, Chief Brand Officer at Marchon Eyewear, Inc. “Columbia is a key brand in our lifestyle brand portfolio with a focus on outdoor active and extended sizing for men.”

Columbia eyewear is sold in the US in select sun and optical retailers online at www.eyeconic.com.

 

About Marchon Eyewear, Inc.

Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunglasses. The company markets its products under prestigious brand names including: Calvin Klein, Columbia, Converse, DKNY, Donna Karan, Dragon, Ferragamo, Flexon, Karl Lagerfeld, Lacoste, Lanvin, Liu Jo, Longchamp, Marchon NYC, Nautica, Nike, Nine West, Paul Smith, Pilgrim, Pure, Skaga, Victoria Beckham and ZEISS. Marchon Eyewear distributes its products through a global network of subsidiaries and distributors, serving over 80,000 accounts in more than 100 countries. Marchon Eyewear is a VSP Vision™ company, which is focused on its purpose of empowering human potential through sight and connecting its more than 85 million members to affordable, accessible, high-quality eye care and eyewear. Marchon Eyewear has a proud history of commitment to sustainability and corporate social responsibility initiatives –  EYES ON TOMORROW™ For more information, visit www.marchon.com and follow @marchoneyewear

 

About Columbia Sportswear

Columbia, the flagship brand of Portland, Oregon-based Columbia Sportswear Company, has been creating innovative apparel, footwear, accessories, and equipment for outdoor enthusiasts since 1938. Columbia has become a leading global brand by channeling the company’s passion for the outdoors and innovative spirit into technologies and performance products that keep people warm, dry, cool, and protected year-round. To learn more, please visit the company’s website at www.columbia.com.

 

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