Marchon And Reserva Announce Licensing Agreement

man wearing Resvera Sunglasses spring 2024

Marchon Eyewear, Inc., one of the world’s largest manufacturers and distributors of quality eyewear and sunglasses, and Reserva, the Brazilian AR&Co Group’s menswear brand, announced that they have entered into a licensing agreement for eyewear exclusively in Brazil.

This agreement is for the design, development, production, and distribution of ophthalmic and sunglass collections under the Reserva name, a highly recognizable brand in Brazil. The sunglasses and optical frames will be designed with a classic yet modern approach, with exclusive designs to complement the brand’s latest direction.

The first eyewear assortment is designed for adults, with a mix of men’s and unisex styles available beginning in 2025 in select opticians and on

“We are thrilled to partner with Reserva, offering classic yet fashion-forward eyewear to new and existing customers in Brazil,” said Gabriele Bonapersona, Chief Brand Officer for Marchon Eyewear, Inc. “We are excited to create new eyewear frames that will continue to drive the Reserva business forward.”

“The association with Marchon will allow us to expand our presence in the optical segment, with a significant leap in product design and technology, entry into the ‘prescription glasses’ category, as well as greater capillarity in distribution. We have combined customer demand with an opportunity for the brand to grow in this segment,” says Pedro Cardoso, Reserva’s New Business Director.



About Marchon Eyewear, Inc.

Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunglasses. The company markets its products under prestigious brand names including: Calvin Klein, Columbia, Converse, DKNY, Donna Karan, Dragon, Ferragamo, Flexon, Karl Lagerfeld, Lacoste, Lanvin, Liu Jo, Longchamp, Marchon NYC, Nautica, Nike, Nine West, Paul Smith, Pilgrim, Pure, Shinola, Skaga, Victoria Beckham and ZEISS. Marchon Eyewear distributes its products through a global network of subsidiaries and distributors, serving over 80,000 accounts in more than 100 countries. Marchon Eyewear is a VSP Vision™ company, which is focused on its purpose of empowering human potential through sight and connecting its more than 85 million members to affordable, accessible, high-quality eye care and eyewear. Marchon Eyewear has a proud history of commitment to sustainability and corporate social responsibility initiatives –  EYES ON TOMORROW™


About Reserva

Reserva is the only Brazilian company in the ranking of the most innovative in the world, according to Fast Company magazine, and has also received the Innovative Workplaces medal from MIT Tech Review. The brand also carries three important seals: Company B, ABVTEX, and Conscious Capitalism. Created in 2004 by Rony Meisler and Fernando Sigal, its concept relies on a chain of national suppliers to closely monitor the production and control of its clothes, which are now 97% made in Brazil. Reserva currently has 200 physical stores, with more than 100 owned stores and 91 franchises throughout Brazil, as well as a network of more than 1,500 multi-brand stores across the country. Since 2020, the brand has been part of Arezzo&Co’s clothing and lifestyle conglomerate, called AR&CO, which also contains the Reversa, Reserva Mini, Oficina, Simples, Reserva Ink, Reserva Go and BAW brands.

SILMO PARIS 20-23 September 2024


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