Marcolin, a worldwide leading group in eyewear, and Italian new luxury brand GCDS announce the early renewal of the exclusive global licensing agreement for the design, manufacturing, and distribution of the brand’s sunglasses and optical frames.
The partnership between Marcolin and GCDS started in 2019, when the brand founded in 2015 thanks to the vision of brothers Giuliano and Giordano Calza decided to enter the world of eyewear, thus broadening its accessories range.
The collections designed by Marcolin reflect GCDS distinctive aesthetic codes, characterized by irony, experimentation and street style. In the eyewear offered, great attention to detail and impeccable quality blend together with sporty lines, technical materials and a vibrant color palette. Unique and modern shapes alternate with sporty-inspired oversize shield designs enhanced by the brand’s logo presented in a maxi version.
The new agreement extends the synergy and the existing relationship between the two companies until December 31, 2028.
Marcolin is a worldwide leading group in the eyewear industry founded in 1961 in the heart of the Veneto district, Italy. It stands out for its unique ability to combine craftsmanship with advanced technologies through the constant pursuit of excellence and continuous innovation. The portfolio includes house brands (WEB EYEWEAR, ic! berlin), as well as licensed brands: TOM FORD, Guess, adidas Sport, adidas Originals, Max Mara, Zegna, GCDS, MAX&Co., MCM, Tod’s, Pucci, BMW, Kenneth Cole, Timberland, GANT, Harley-Davidson, Marciano, and Skechers. Through its own direct network and global partners, Marcolin distributes its products in more than 125 countries. At the end of 2022, Marcolin Group counted about 2,000 employees and net sales of €547.4 million.
GCDS – Giuliano Calza Design Studio – is a Made in Italy brand born in 2015 from the avant-garde vision of brothers Giuliano and Giordano Calza, the brand’s creative director and CEO, respectively. A street attitude and a disruptive style, along with Italian quality and savoir-faire, are the basis for an ever-evolving aesthetic that celebrates the beauty of uniqueness through playfulness, color and irony. Thanks to its inventive and irreverent collections and capsules, GCDS has established a large pop community of international celebrities and icons who feel connected to its free and inclusive universe. Recognized as one of the most influential voices in the world of contemporary fashion, the brand has strengthened its presence in Italy and Asia with a number of mono-brand stores and is currently developing an ambitious expansion project in Europe and the United States. A global vocation that has all-Italian roots: the brand’s apparel and accessories are made in Italy by local artisans and prestigious manufacturers, in a virtuous cycle that promotes and renews the concept of “Made in Italy”.