Marcolin Re-Launches Catherine Deneuve Eyewear

The Optical Journal - Optical News With Independent Views
Catherine Deneuve circa 1965
Catherine Deneuve circa 1965

Longarone (Belluno), Italy—French beauty and film star Mlle Catherine Deneuve inked a renewal with Marcolin Group for the her licensing agreement for the design, production and worldwide distribution of Catherine Deneuve Lunettes optical frames and sunglasses.

Initially launched through a licensing partnership with Viva International in 1989, this new multiyear agreement has been expanded to include the Marcolin Group.

Giovanni Zoppas, Marcolin Group’s chief executive, said: “We are really pleased for the renewal of this license. Mlle Catherine Deneuve is a worldwide epitomous of timeless elegance, something our company is proud to represent with these products.”

Added La Deneuve: “I am very pleased with this collaboration, this is really a great marriage.”

Marcolin is among the leading companies for eyewear and stands out in the luxury sector for high quality of products, focus on details and a prestigious distribution network. In 2013, the company sold about 5.5 million eyeglasses with more than 700 models. The portfolio of brands under license includes: Emilio Pucci, Tom Ford, Balenciaga, Ermenegildo Zegna, Agnona, Montblanc, Roberto Cavalli, Tod’s, Swarovski, DSquared2, Diesel, 55DSL, Just Cavalli, Cover Girl, Kenneth Cole New York, Kenneth Cole Reaction and Timberland. The Group’s own brands include Marcolin, National and Web.

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