Marketing4ECPs, a provider of vertically-focused digital marketing solutions, is pleased to announce its acquisition of Innexus. Since 2009, Innexus has specialized in eye care practice marketing – providing clients with a full suite of solutions, including website design, social media, and digital advertising.
“We are pleased to join forces with Innexus – a team of highly specialized eye care marketing experts to the Marketing4ECPs family,” said Kevin Wilhelm, Marketing4ECPs Co-Founder and CEO. “We share the same passion for supporting the growth and profitability of eye care practices across North America. Our core values, purpose, and vision align as organizations. We are pleased to merge our network of resources and expertise for our mutual clients”.
Innereactive, the parent company of Innexus, was founded in 2003, by industry expert, speaker, and thought-leader Samantha Toth. While Innereactive will remain under full ownership by Toth, the separate division of Innexus that began in 2009 will join the Marketing4ECPs family. “The decision to split Innereactive and Innexus into two separate divisions was difficult, but I’m extremely excited for both the team and members of Innexus to have the opportunity to join the Marketing4ECPs family. A lot of purposeful thought and collaboration went into this decision, and I couldn’t be happier to have found the right home for Innexus”, says Toth. Innereactive will continue to operate independently of Innexus and service enterprise clients in the eye care industry under the leadership of Samanth Toth.
Her passion of supporting independent eye care practices fueled her vision of building an organization that could stand the test of time. Over the last two decades, Innexus has helped over a thousand eye care practices across North America grow their patient bases, brand recognition, and overall profitability. To this day, Innexus supports practices across the country by building and executing effective websites, and marketing strategy plans.
The acquisition of Innexus further strengthens Marketing4ECPs position within the eye care industry. “We maintain our ongoing commitment to providing the industry with innovative marketing solutions, world-class customer service, thought-leadership, and guidance of the ever-changing marketing landscape”, says Trudi Charest, Co-Founder of Marketing4ECPs. “This change will only benefit our members, and the industry as a whole.”