Maui Jim Announces New MauiPassport™ Boost Lens Design

Maui Jim MauiPassport

Maui Jim, the leading global sunglasses and eyewear brand, is excited to announce MauiPassport Boost, a new lens design that is intended to reduce the fatigue people may experience when constantly focusing and refocusing while shifting between various near objects.

“Maui Jim is always looking to offer customers an easy solution to eye health, with our high-quality sun and ophthalmic frames and lenses,” says Maui Jim Sr. Director of Brand Marketing and Management, Diego de Castro. “With the launch of the MauiPassport Boost lens, we are hoping to reduce eye strain and fatigue for those frequently on devices, and we are frequently looking to innovate and upgrade our lens technology.”

There are two design range options for the MauiPassport Boost. The +0.50D Boost Zone is recommended for single vision wearers experiencing mild to moderate eye fatigue symptoms. The +0.90D Boost Zone is recommended for single vision wearers experiencing moderate to severe eye fatigue symptoms.

The new MauiPassport Boost lens will help break through the visual chaos of busy lifestyles and is an excellent solution for eye strain caused by being on digital devices all day. MauiPassport Boost will be available in all clear material options, including Maui Blue Light Protect™ and Maui High Contrast™.  Particularly for patients with digital eye strain, the combination of Maui Blue Light Protect with MauiPassport Boost is an ideal solution to help improve symptoms.

Though the new lens officially launches today, Maui Jim will also be introducing the product during Vision Expo West, which will take place at the Sands Expo and Convention Center in Las Vegas from September 22 through September 25, 2021.

To learn more about Maui Jim visit


About Maui Jim

Born on the beaches of Maui, Maui Jim sunglasses were designed to protect eyes from the harsh rays of the island sun. Today, Maui Jim is the world’s fastest-growing premium eyewear company and is sold in more than 100 countries. Maui Jim is recognized for its unparalleled “Aloha Spirit”, customer service, and advanced, patented PolarizedPlus2® lens technology. All Maui Jim sunglasses deliver patented PolarizedPlus2® lens technology that eliminates 99.9% of glare, blocks 100% of harmful UV, and absorbs harmful HEV (blue light), while enhancing color, clarity and detail. Maui Jim sunglasses have earned the Skin Cancer Foundation Seal of Recommendation as an effective UV filter for the eyes and surrounding skin. For more information, visit or follow us on Facebook, Twitter, or Instagram at @OfficialMauiJim.

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