Maxim – The New Signifier Of Max Mara Eyewear

two ladies wearing Max Mara eyewear for Spring Summer 2024

The new iconic and precious detail of Max Mara Eyewear frames is called Maxim:
a geometric metal element carefully designed to enhance the eyes and gaze with

Max Mara MM5131
Max Mara MM5142
Max Mara MM5141

Expressing Max Mara’s elegant and effortless allure and philosophy, it makes the
eyewear more recognizable while staying true to the brand’s style and charisma.
With its sense of richness and captivating ability to reflect light and create movement,
the Maxim signifier is a golden jewel that spans senses and emotions. The symbol
of an eternal promise, it accompanies episodes of life and keeps memories alive
through generations.

Max Mara MM0087
Max Mara MM0088
Max Mara MM0092
Max Mara MM0093

About Max Mara

In the 50s, Achille Maramotti had a dream: to transform a man’s coat into an iconic piece for women. He seized the opportunity of bringing together Italian tailoring with new trends, such as French haute couture and American industrial productivity. In 1959, the Max Mara factory was established. From the ladylike 50s and the empowered 80s, all the way to today – Max Mara has always been an advocate for female empowerment. Since 2005, the brand actively supports female talent in the creative fields, engaging with a rapidly changing world and inspiring women to take the lead. Sketched by Anne-Marie Beretta in the 80s, the 101801 coat was created: the heart and essence of the Max Mara identity. Max Mara is the symbol of a utopian dream, of a quality garment for everyone.

About Marcolin

Marcolin is a worldwide leading group in the eyewear industry founded in 1961 in the heart of the Veneto district, Italy. It stands out for its unique ability to combine craftsmanship with advanced technologies through the constant pursuit of excellence and continuous innovation. The portfolio includes house brands WEB EYEWEAR and J. Landon, as well as more than twenty licensed brands: TOM FORD, Guess, adidas Sport, adidas Originals, Max Mara, Moncler, Zegna, GCDS, MAX&Co., Barton Perreira, Tod’s, Bally, Pucci, BMW, Kenneth Cole, Timberland, GANT, Harley-Davidson, Marciano, Skechers and Candie’s.

SILMO PARIS 20-23 September 2024


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