The FRAMES communication campaign, which was presented last year to launch the 2023 edition of MIDO, the international eyewear show, won the 1st Mediastars Special Star Art Direction award for the “media” category. The campaign represented a turning point from the past, while still in line with the values that have always distinguished MIDO. The campaign was conceived by Max Galli in collaboration with Mixer Group. The award ceremony was held at the Testori Auditorium in Milan, Italy on June 9th.
FRAMES was awarded for its innovative, international, and multicultural value. The four subjects in which the campaign was declined, each one based on contaminations and color, embodied the principles underlying the philosophy of MIDO: contemporaneity, culture, fashion, and beauty.
Now in its XXVII edition, the Mediastars advertising award is granted every year to the best Italian campaigns, recognizing and enhancing the professionalism and talent of those working in the field of communication in Italy.
The collaboration with Max Galli and Mixer Group continues this year with the new worldwide campaign of the MIDO 2024, SPHERES – THE EYEWEAR UNIVERSE: it is the first campaign of an exhibition, to be created by integrating human creativity with the innovative power of Artificial Intelligence.
MIDO is set to take place at Fiera Milano Rho from February 3rd to 5th 2024. To stay up-to-date with MIDO news, please visit www.mido.com and the official social channels Instagram (@mido_exhibition), Facebook (@MIDOExhibition), Twitter (@MIDOExhibition), and Linkedin.