Modo launches NEW Baby Phat Eyewear – From the Runway to the Pavement

The Optical Journal - Optical News With Independent Views

Modo Eyewear presents the Baby Phat SS2012 Eyeglass Collection, inspired by the brand’s new tagline “from the runway to the pavement”. Six new optical frames and five sunglass models export the glamour right from the catwalk models, making it attainable to a broad audience.

Baby Phat Style 243

The collection is infused with stand-out temple treatments such as textured metal embellishments, metal cut-outs and layers of textures. The color pallet includes double laminate purple with turquoise, burg pinks, as well as staple colors like black and brown.

Baby Phat Style 244

The optical styles include juicy handmade acetates that incorporate giraffe, cheetah and leopard prints. Shapes feature a retro-inspired rectangle in bright multi-laminate colors (243), a soft rectangle with 3-D sculpted detailing (242) and a modern deep square with lush animal printed temples and unique cat medallion at hinge (244). Metals feature a petite square semi-rim with openwork patterned temple (245), large lightweight butterfly with animal print temple tips (246) and a feminine semi-rim with 2-tone laser-cut temple design (247).

Baby Phat 247

The sun collection includes something for everyone if it’s for shopping or sunbathing – bringing the sparkle to every situation. The sun styles feature oversized squares with 3-D cat logo detailing in metal (2073),

Baby Phat Style 2073

oversized thin round with translucent snake printed acetate temples and stud detailing (2074) and a modified aviator with metallic crocodile temples (2075). A glamorous metal round incorporates the cat medallion and snake pattern temples (2076) while a coy wayfarer gets attention with a bold gold foil pattern at the brow (2072).

Baby Phat Style 2074

Each frame carries a style statement which perfectly represents the quintessential “Baby Phat woman” – From the Runway to the Pavement.