MODO To Debut Newest Acquisition Of ITALIA INDEPENDENT At Vision Expo East

ITALIA INDEPENDENT - male in sunglasses

MODO Eyewear is presenting the first drop of the ITALIA INDEPENDENT Spring/Summer 2024 collection at Vision Expo East, following the acquisition of the brand in September of 2023. Lapo Elkann – who has retained the role of Creative Director for the brand’s new direction – together with the MODO team has taken up the models that have defined ITALIA INDEPENDENT’s non-conformist style over the years, reinterpreting their DNA according to the MODO Eyewear style and introducing a series of brand new frames”

ITALIA INDEPENDENT ARDIRE
ARDIRE

As ITALIA INDEPENDENT is known for their non-conformist style, the eyewear brand is now reinterpreting its DNA according to the MODO eyewear style and introducing a series of brand-new frames for its Spring/Summer 2024 collection. Traditional colors are flanked by the brightest shades and fluorescents. Heritage and craftsmanship as the basis for pushing the boundaries of innovation. A new era of passion, independence, and nonconformity begins. The magic is back.

ITALIA INDEPENDENT AUTENTICO
AUTENTICO

The assortment comprises eight styles of sunglasses and nine designs for optical frames, totaling one hundred and ten variations. Acetate stands as the primary material, enhanced with intricate touches and, in certain instances, adorned with a metallic finish reminiscent of ’90s racing yacht aesthetics. AZZURRO is one of the most representative models in the collection. It is a unisex model in velvet, denim, and camouflage fabric, revisited in a contemporary key in terms of style and technical content.

ITALIA INDEPENDENT AZZURROVELVET
AZZURROVELVET

Made in Italy remains a founding element of the brand, while MODO Eyewear’s know-how is expressed in the collection through attention to detail, intrinsic quality, and surprising lightness even in the most structured frames, thanks to the special faceted design that guarantees versatility and comfort, as well as giving the models an original and elegant style.

ITALIA INDEPENDENT AUDACIA
AUDACIA

Lapo Elkann – who has retained the role of Creative Director for the brand’s new direction – together with the MODO team has taken up the models that have defined ITALIA INDEPENDENT’s non-conformist style over the years, reinterpreting their DNA according to the MODO Eyewear style and introducing a series of brand new frames”

woman wearing ITALIA INDEPENDENT sunglasses

 

About MODO

MODO has been a reference in the independent eyewear industry since 1990 with offices in New York, Milan, and Stockholm and numerous awards Founded by Alessandro Lanaro, the company produces the MODO and ECO brands, which are distributed internationally in over eighty countries Design, innovation, and corporate social responsibility are the Group’s core values in particular, MODO Eyewear believes in the concept of a sustainable company, making ethics a fundamental part of its mission With the initiative “Buy a Frame Help a Child See”, the MODO brand has helped more than 1 7 million children in India gain access to ophthalmic treatment and visual instruments, while the “One Frame, One Tree” project has enabled the ECO brand to plant more than 3 3 million trees and achieve the Carbon Negativity certification in 2023

Erkers 1879 Eyewear - The Optical Journal

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