One of Scandinavia’s leading eyewear brands Mokki, has been awarded a Red Dot in the Red Dot Award: Brands & Communication Design 2020. The company succeeded in winning over the Red Dot Jury with the high design quality of its brand management. This means that Mokki is one of the winners in the world’s most respected design competition.
Moshe Ohana is CEO and product developer at the Norwegian eyewear manufacturer Mokki, and he believes many parents experience challenges with arms that break too easily, and sunglasses being torn off little heads because the children experience them as uncomfortable. He says: – The Mokki sunglasses have been named one of the worlds´ best products for our little ones. Click & Change by Mokki has revolutionized eye health for children everywhere.
Red Dot CEO Professor Dr. Peter Zec on the laureates
“I want to congratulate the winners of the Red Dot Award sincerely on their success in the ‘Brands’ section. By winning this distinction, they have proved that their brand stands for high design quality and integrated brand management. They have come out on top in a strong field of international participants thanks to their performance and deserve to be proud of themselves and of their accomplishment”, says Professor Dr. Peter Zec, founder and CEO of Red Dot.
Evaluation by an international jury
The Red Dot Award provides a platform to designers, agencies and companies from all over the globe for the evaluation of design. In 2020, a total of 6,992 creative projects and brands from 50 countries were entered in the competition. In line with the motto “In search of good design and creativity”, the 24 international jurors assessed this year’s entries online and examined each piece of work and each brand individually and extensively in a professional manner. They paid special attention to the form, the idea and the impact. Ultimately, only those projects that convinced the experts in terms of their high design quality and creative achievement received a distinction.
Presentation of the winning works
The winning works will be made accessible to a wide audience. All of the award-winning brands and projects will be available to see online on the Red Dot website from October 2020. The International Yearbook Brands & Communication Design 2020/2021 will be out in November 2020. In addition, the Mokki brand will be presented in various exhibitions, giving all those interested the opportunity to see the brand’s quality for themselves.
Mokki is one of Scandinavia’s leading eyewear brands. The company was established in 1987 and supplies eyeglasses to satisfied customers via stores and chains in several countries. The glasses are designed in Oslo and manufactured in hand-picked factories around the world with the highest quality requirements. Read more at www.mokki.com
About the Red Dot Design Award:
In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. With more than 18,000 entries, the Red Dot Award is one of the world’s largest design competitions. In 1955, a jury convened for the first time to assess the best designs of the day. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Ever since, the sought-after distinction “Red Dot” has been the revered international seal of outstanding design quality. The award winners are presented in the yearbooks, museums and online. More information is available at www.red-dot.de