MONDOTTICA International Group has undergone a comprehensive rebrand. MONDOTTICA has unveiled a new monochrome logo, a striking eye avatar, and a new impactful house style using sans serif Gotham font.
To be used across all MONDOTTICA collateral, the new identity reflects the growth in its licensed portfolio featuring a selection of the world’s finest accessible luxury brands’ optical and sun eyewear collections.
“Our refreshed MONDOTTICA identity is a bold visual signifier of our position as one of the world’s most respected eyewear companies. We are a truly global company, partnering and being custodians of several of the world’s more exciting and successful fashion brands. We wanted our bold new branding to reflect this latest chapter in our history.” says Tony Pessok, Chief Executive Officer, MONDOTTICA.
To coincide with the rebrand, MONDOTTICA’s digital platforms have all undergone significant ‘structural’ re-working and re-design, helping customers to benefit from and enjoy a more complete buying experience, and learn more about its client brands and MONDOTTICA’s services and offerings.