AllSaints, the British brand renowned for emphasizing individuality and authenticity, has launched a debut collection of sunglasses and optical frames in partnership with Mondottica Group. AllSaints continues to be a brand for the people, making responsible choices and beautifully crafted timeless designs that can be worn decade after decade.
Founded in 1994, AllSaints has grown into a global fashion phenomenon known for its directional womenswear and menswear, while retaining an independent, rock’n’roll spirit.
A catalyst for cool, the stunning new eyewear range includes gender-neutral sunglass and optical styles in tortoiseshell and colored acetate finishes. Made from more conscious acetate* and featuring UV 400 protection lenses in the sunglasses, each style includes durable and luxurious five-barrel hinge components, engraved with the AllSaints logo.
The optical collection includes details such as bespoke branded hinges, stylish bevelling and the finest metal detailing. Each eyewear style incorporates AllSaints DNA signatures such as hexagon bolt-shaped studs on the temples and hinges book-ending the AllSaints name. An integrated end-piece and plaque on the hinge is adorned with the AllSaints logo in the brand’s classic distressed metal finish.
Tony Pessok, CEO Mondottica said, “We are extremely excited for AllSaints to join our premium portfolio of global brands. Developing and producing AllSaints’ first range of eyewear, while combining both our commitments to sustainability, has created a striking collection of styles that will resonate with the directional AllSaints consumer.”
The packaging for the collection has been carefully considered with a recycled-based vegan leather fabric case and 100% recycled polyester lens cloth.
The AllSaints sunglass collection is currently available at AllSaints stores and online at AllSaints.com
AllSaints was founded in 1994 by Designer couple Stuart Trevor and Kait Bolangaro who named the company after ‘All Saints’ road in Notting Hill where they spent much of their time hunting for vintage clothing and listening to rock music-the bones of brand ethos.
Since 2011 AllSaints has been owned by Lion Capital and after working for the brand for over 12 years, Peter Wood took to the reigns as CEO from 2018 where he continues to take the business to new heights with a global team of over 2000 employees across more than 27 countries.
Today, AllSaints has around 250 global stores (including franchise partnerships and pop-ups), a 360 digital presence, and over 50 brand business partners reaching customers in over 150 countries.
About MONDOTTICA International Group
MONDOTTICA is a true world citizen. From humble beginnings, the eyewear company now has offices and operations in Hong Kong, London, Paris, Oyonnax, Molinges, Tokyo, Barcelona, Delhi, Moscow, New York, and Sydney with a distribution reach that spans all continents. Holding the licenses for a wide range of lifestyle and fashion brands, namely Anna Sui, Cath Kidston, Christian Lacroix, Hackett London, Joules, Karen Millen, Maje, Pepe Jeans, Sandro, Scotch & Soda, Ted Baker (worldwide except USA and Canada), United Colors of Benetton and Vivienne Westwood, ensures MONDOTTICA is ideally placed to cater to a broad demographic of style-conscious consumers. As a participant in the United Nations Global Compact and the UN Global Compact Network UK, MON- DOTTICA is committed to aligning strategies and operations with universal principles on human rights, labor, environment, anti-corruption and take actions that advance sustainability and societal goals.
About Acetate Renew
Eastman Acetate Renew incorporates significant amounts of certified recycled content from eyewear production scrap, and results in a significant reduction in greenhouse gases when compared to the traditional manufacturing process. Having approximately 40% certified recycled content and 60% bio-based content, Acetate Renew reduces greenhouse gas emissions and fossil fuel usage compared to traditional acetate.
Typically, 80% of the material used in sheet acetate frame production is scrap. Instead of being landfilled, the scrap will now be returned to Eastman and recycled by Eastman into new material, creating a circular production process. Unlike other sustainable alternatives, Acetate Renew is indistinguishable from classic acetate, assuring wearers of the high quality and premium styles they expect.