MONOQOOL: ‘IN THE RAW’ Campaign

MONOQOOL AW22 Campaign image
MONOQOOL Aja
Aja
MONOQOOL Avalanche
Avalanche
MONOQOOL Celebrity
Celebrity
MONOQOOL Goodbye Girl
Goodbye Girl

 

MONOQOOL Piccadilly
Piccadilly

announces the launch of IN THE RAW, a chic ‘industrial-inspired’ campaign where the worlds of fashion eyewear design and atmospheric Danish “regenerated” architecture collide. The campaign highlights a total of 12 new models in MONOQOOL’s advanced 3D Printed Polyamide with stainless steel temples, in a mix of images highlighting the dramatic raw architectural surfaces, colors, and textures of a former factory building and its revitalized interiors and stylish details.

MONOQOOL Kingpin
Kingpin
MONOQOOL Yumi
Yumi
MONOQOOL Whiskey
Whiskey
MONOQOOL Wanderer
Wanderer
MONOQOOL Rocky
Rocky
MONOQOOL Private Eyes
Private Eyes

A design-driven pioneer in the development of luxury 3D printed eyewear – a segment in the eyewear business which continues to garner a reputation for comfort, durability, and lightness, alongside key advantages as a sustainable, resource-efficient choice that ensures hugely reduced waste through the manufacturing process, MONOQOOL has developed the ultimate experience for the wearer in its refined, technical, state-of-the-art 3D printed products, with colors that are modern and vibrant and shapes and silhouettes that offer exceptional variety for every requirement: fashion, work, formal and everyday wear.

The new Autumn/Winter 2022/23 IN THE RAW campaign was shot at the Plant CPH, a former factory building in the trendy up-and-coming district of Kløvermarken in Copenhagen. The building features a 28-meter-tall tower room and a cool raw industrial atmosphere serving as a backdrop that is bold, eye-catching, and contemporary in its refined development as a dramatic space.

The 12 models launching are available to order from MONOQOOL from September 2022. Retailers can also order high-quality, bespoke point-of-sale materials such as banners, cardboard displays, and art posters from mid-September. 11 new video clips are released and will be available to optical retailers to share on social media or in-store. See the entire MONOQOOL line on their website monoqool.com or in the US visit studiooptyx.com.

MONOQOOL The Plant man in eyeglasses

Kirk & Kirk Eyewear - The Optical Journal

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