This season’s new collection by MOVITRA is presented in a new photographic campaign underscored by the unique spirit of the brand – the fusion of innovative engineering and technology, blending with absolute style, refinement of design and craftsmanship, born from the Italian tradition and knowledge from the past and the unique identity – 2 souls 1 brand.
“Just as in each individual, the different nuances of character come together, belonging just to that one person, so too here, the souls are united, coming together as the two characteristics of the MOVITRA brand,” says Giuseppe Pizzuto, Co-Founder, MOVITRA. “By taking advantage of the mood created in these new shots, our new images are not simply ‘mirror images’ that can easily be divided in two. This time, the reflective effect fuses and blends harmoniously, soft, sensuous, yet always innovative.”
The campaign introduces the Spring/Summer 2021 sunglasses and ophthalmic collection with frames that result from a prestigious evolution of innovative eyewear construction and timeless design concepts. 4 sunglass styles and 4 optical frames have been added to the collection for the season, created in state-of-the-art materials and featuring MOVITRA’s durable signature
A combination style with a squared eye shape, flat brow line and metal bridge. Streamlined, slim and clean, this geometric construction of Horus has been created from premium quality Mazzucchelli acetate with a unique minimalist bridge in sleek stainless steel.
Inspired by the Greek Titan goddess of wise counsel, in English ‘Metis’: this is a sunglass style with a squared lens shape which gives this exciting design its fashionable edge and attitude. The technical construction of Meti is streamlined with real finesse.
Named after the falcon-headed god of ancient Egypt, the black version of Horus is powerful and enigmatic. The bold square eye shape is created in fine acetate, with the stainless steel bridge and iconic metal rivets typical of the individualistic style of a MOVITRA frame.
The statement frame with a flat top and keyhole bridge, the Mida is a rectangular interpretation of an aviator with a cool and distinctive aesthetic. Mida is the Italian name for King Midas, the god who turned everything he touched into gold.
For more information visit the MOVITRA website.