MOVITRA announces its return to Silmo, the international optics fair in Paris this September, for the launch of a brand new 6-piece Acetate Collection. The line features 3 Re-Founders Limited Edition designs and 3 main line frames. Highly accomplished and technically futuristic, the new streamlined styles in this collection are the result of a process of intense research and development to attain an extremely functional lightweight product, which is even more streamlined and technically complex in its architecture than any previous acetate model. The rotation system has an even more sophisticated lightweight construction, with a new advanced feature highlighted, a new titanium bar.
Created as Limited Edition designs, the models AM 01 G (round), AM 02 F (squared pantos) and AM 03 D (classic pantos) feature metal temples. Based on 3 classic frames in the MOVITRA collection (the Founders Collection) – the new designs have been re-worked to feature the best product innovations of recent years, and in so doing, celebrate a new era of design innovation and technical achievement by the brand.
A further 3 mainline designs, AC01, AC02, and AC03 are constructed with complex technical features to offer seamless lightweight acetate designs with exceptional functional properties, a state-of-the-art rotation system with a lightweight titanium bar, and a host of custom features for an outstanding fit.
“This time, in our “usual” pursuit of excellence through innovation, we went even further, effectively revolutionizing the Acetate Collection, and giving life to a completely new product architecture…”, according to Co-Founder and Creative Director, Giuseppe Pizzuto.
MOVITRA is the dualism between classic Made in Italy traditions and the innovation of MOVITRA’s two founders. That dualism embodies all the design features of MOVITRA. The result is a collection with a strong personality. The design is a direct consequence of function and family.