ClearVision Optical is launching a new women’s brand, Adira. The collection is for every woman, with four different stories built to appeal to the many facets of women’s lives.
Adira is an eyewear brand specifically designed to celebrate women and the various phases of their lives, offering a range of sophisticated and stylish frames, from everyday essentials to fashion frames. The variety of styles ensures there are options for every woman, whether they’re looking for stones and embellishments, or stylish simplicity. ClearVision’s intention behind the collection is to empower women to express themselves whether they’re at work, at home, or out for a special event.
“We need to recognize all the different facets of a woman’s journey because it is anything but one-dimensional,” said Steve Tripi, head of marketing at ClearVision. “Adira sees that you’re not just a mom, a wife, a grandmother, a caretaker. You’re the career rockstar, the family glue, the problem resolver, the innovator, the homework queen, the jet setter, the fitness warrior, and so much more—sometimes several of them at once or at different stages in your life. We’re thrilled to announce Adira, a brand designed by women, that sees women, celebrates who they are, and allows them to express that.”
For more information visit the ClearVision Optical website.
About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for many of today’s top brands. A privately held company, ClearVision is headquartered in Hauppauge, New York. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. Licensed and proprietary brands include Revo, ILLA, Demi + Dash, BCGBGMAXAZRIA, Steve Madden, Jessica McClintock, IZOD, Ocean Pacific, Dilli Dalli, CVO Eyewear, Aspire, ADVANTAGE, BluTech, Ellen Tracy, and more.