MOVITRA, the Milanese eyewear innovators, has revealed new details of their redesigned company brand identity, logo, visual presentation, and product naming.
MOVITRA has rolled out its new brand identity, with an instantly recognizable logo, new monochrome color palette, and visual details, now visible across its website, social media, and point-of-sale imagery. High-impact visuals and cohesive brand details include the tag line – 2 souls. 1 brand – as well as focus on eye-catching video presentation creating a strong and seductive story about the Milan brand and the successful evolution of its patented design. First launched in 2016, challenging the perception of the classic eyewear design with a product that moves and rotates, with advanced functionality, as well as refinement and style at its core, the label’s timeless designs continue to defy the rules, through innovation and product development and beautiful, elegant Italian design.
“This marks another huge step forward for our brand which continues to be recognized as a trailblazer and innovator in Italian eyewear. Our new identity is evidence of our commitment to design, innovation and quality – recognizing our successes of the past years while propelling the collections forward for the future…” Giuseppe Pizzuto, Co-Founder, MOVITRA
The debut of the rollout of the new look at MOVITRA includes detailed storytelling with a highly studied concept for naming the individual models in the MOVITRA collections, a means to establish an authentic connection with the customer. Each model in the latest 2020 collection is linked with a character from Greek mythology – Eos, Athena, Nemesis, and Hephaestus – representing associations that have cultural, artistic, and literary significance, and meaning with which the customer can easily and directly relate.