New Eyewear Company: Smoke And Mirrors

The Optical Journal - Optical News With Independent Views

A new eyewear companySmoke and Mirrors is launching February of 2014. (Think Valentines Day). They have put a website for sneak peeks and we are loving the advance look. Inspired by the 60’s and 70’s rock scene, the idea of Smoke and Mirrors came from New York and was crafted in Italy and France. Great concept… music and fashion.

This luxury eyewear line is taking the trend look of retro and designed it so it doesn’t look like everyone else’s standard wayfarer or aviator frame. As with most luxury lines, it is in the quality and the details.

Style Black Betty, (song recorded by Iron Head, Lead Belly, Ram Jam (1977) , Manfred Mann, Ministry, Spiderbait, Jon Spencer Blues Explosion, Meat Loaf, Soil, Scooter, Melvins) is a rounded retro, picks up the modern touch with a clean metal  bridge.

SM110-GRN-GLD
Black Betty

 

SM110-BRN-GLD (2)

 

SM110-BLK-GLD (2)
Black Betty

 Fortunate Son, a song by Creedance Clearwater  Revival (1969) embraces the classic aviator and adds color and comfort with a bold unfit bridge. The shape goes off the Bayou ( Creedance was one of my favorite bands) with a slightly rounded shape on the top.

Fortunate Son
Fortunate Son
SM103-BR-GLD (2)
Fortunate Son

SM103-BLK-SLV (2)

Shout and who has not danced to this song? Written first by The Isley Brothers and released in 1959 and is probably the one of the most popular song of all times and for all ages. This also happens to my favorite in the collection. I love how they did that top bar inset.

SM106-GRN-SLV (2)
Shout
Shout in Black Gold
Shout in Black Gold
Shout in Ivory Gold
Shout in Ivory Gold
Shout in Brown-Silver
Shout in Brown-Silver
Shout in Miel
Shout in Miel

I think we will be hearing more about Smoke and Mirrors in 2014. The look is there, the quality is there, they are spot on. As the saying goes there are no Smoke and Mirrors.

 

 

 

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