New Give Back Sunwear Company: Monarchy Eyewear

The Optical Journal - Optical News With Independent Views

CLEVELAND–Bringing quality, high fashion sunglasses designed and handmade in Italy, Monarchy Eyewear LLC today announced they have launched the retail sunglasses website,

A new player in the fashion eyewear market, Monarchy Eyewear has an eclectic collection of women’s and men’s sunglasses in vintage and modern designs. Made with only premium and eco-friendly materials, Monarchy sunglasses are hand-crafted with the finest Mazzucchelli Italian acetate, Swiss Grilamid TR90, and Carl Zeiss CR-39 lenses. The sunglasses are designed and handmade in the heart of Italy’s fashion and eyewear districts, modestly priced from $99 to $199, and include free domestic Priority Shipping.

“With so much name-brand product coming from China these days, we really wanted to get back to bringing quality European craftsmanship to our customers,” says Paul Ong, CEO and Co-founder of Monarchy Eyewear. “Plus, the product from China is hundreds of dollars overpriced. We definitely think there is a need for European-made quality products at a fair price in the high fashion, global market for sunglasses. That’s our mission.” also includes virtual try-on technology that lets shoppers see how the frames will look on their face before they purchase. The technology can be used on any laptop or mobile device which has a webcam or built-in camera. “With the explosive growth of e-commerce, we want to empower our customers and enhance the online shopping experience by leveraging augmented reality technology.” says Ong. “We believe the virtual try-on technology will help online shoppers cut down on unnecessary purchases and returns.”

About Monarchy Eyewear LLC

Monarchy Eyewear LLC is a privately held, Cleveland, Ohio-based startup that produces 100 percent Italian handmade, high fashion sunglasses at reasonable prices compared to some name brands that are made in China. The Company sells directly to consumers via Monarchy Eyewear’s logo is a trademarked fleur-de-lis and the collection is comprised of classic and progressive designs for both women and men. The Company strongly believes in sustainable, high-quality materials and craftsmanship. In addition, Monarchy’s donates a portion of all purchases towards local, national and international charities.

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