New Year, New Goals, New FYSH

FYSH eyewear speaks to the stylish and confident woman who likes to shine. From ultra-feminine colors to on-trend detailing, these new releases are no different and will have everyone starting the new year in a high-fashion allure.


Inspired by the sculptural wire and negative spacing trend, F-3662 is for the high-fashion woman who wants to be ahead of the curve. The geometric silhouette enhances its statement design, and its golden temple detailing adds a stunning feminine touch. As beautifully striking as this style is, it also carries an easy-to-wear appeal, perfect for every day. Available in Black Rose Gold, Navy Gold, Merlot Rose Gold, and Pink Gold.




The much-loved modified-square shape is back with trendier detailing and colorways. Available in Black Rose Gold, Blue Gold, Grey Violet, and Eggplant Gold, this moody colour palette has a vivacious effect with shiny beveling around the eye rim. F-3663 is a subtle statement-making frame that appeals to the masses.



F-3664 was created in the best-selling semi-rimless shape, sure to please a variety of fashion-lovers. Influenced by the lingerie-inspired detailing seen on the runway, the temples have intricate lace-like cutouts, highlighted by shimmering epoxy. Matching this aesthetic, this frame is available in a rich color palette such as Black Gold, Indigo Gold, Turquoise Silver, and Wine Gold.



F-3665 is a trendy frame, ideal for the ultra-feminine and high-fashion clientele. The handmade acetate embraces the marble trend in a soft color palette and is supported by thin golden metal, creating a lighter feel compared to a traditional acetate frame. The temples are joined by a crisscrossed metal detailing adding even more flair. This mixed-metal style is available in Navy Gold, Marble Grey Gold, Amethyst Rose Gold, and Nude Gold.



Confidence has no competition, individuality is an expression and style is the personal signature. FYSH eyewear is designed for the strong, ambitious, game-changing women who embrace individual style. Combining the latest runway looks with the color trends of the season, FYSH features a vast array of bold colors, intricate patterns, unique constructions, and shapes.

The collection focuses on a mix of materials in a kaleidoscope of colors. Animal prints, glitter & multi-colored acetates bring a new perspective. Metal accents such as double bridges, inlays & browline details are key to the perfect eyewear accessory.



Established in 1961, WestGroupe is family owned & operated with almost 60 years of industry insight. Our mission is to provide unique and superior quality eyewear for the fashion-focused consumer. We are driven by our commitment to excellent customer service and exceptional product.

WestGroupe is dedicated to defining future standards in the optical industry by developing, creating, and supporting innovative products and services that allows our customers to succeed. WestGroupe offers a premium selection of international brands in over 40 countries, including FYSH, KLiiK denmark, EVATIK, and Superflex®.


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