Online Doesn’t Matter… Really?

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Web Growth

I have a couple of clients who repeatedly tell me online doesn’t matter. Since you are reading this post online, I will take a guess that you will disagree. I certainly do.

There are close to 300 million websites online with another 50 million added each year. Take a moment to ask yourself what is so special about your website? Over 2 billion people have internet access with that figure growing about 18% per year. Where are all those people going online?

Twitter says there are about 50 million tweets per day. For those of you who don’t have all day to count them, that’s about 600……….per second.

Facebook reports that users make 60 million status updates every day. That translates into 700 updates each and every second. Aren’t you glad you only have a 130 (average)  friends to follow?  That 60 million statistic is just status updates by the way. That doesn’t include the “likes” of any given update nor the comments on updates. More than 200 million people access Facebook through their mobile phone. Over 2.5 billion photos are uploaded to Facebook every month. Remember Bill Clinton’s “I did not inhale” statement during the 1992 campaign? The campaign of 2032 will undoubtedly have a “Facebook” moment or two.

Youtube serves 1 billion videos every day. In fact, in the time it takes to read this blog post,  100 plus hours of video will be uploaded and added to Youtube. Hulu, the joint venture video service created by  NBC, Fox, and ABC serves over 1 billion videos every month.

Search engines of course still consume much of our online time. It is reported that Google facilitates 34,000 searches performed per second in any given day.  That translates to 3 billion searches every day. Yahoo services over 280 million searches per day, with Microsoft’s Bing providing 80 million search results every day according to

Think those last numbers are astronomical? Have you looked at your inbox yet today? We send (on average) 247 billion email messages per day. Luckily not all of them are from widows of Nigerian princes or from products guaranteed to grow certain body parts.

Other than the sheer enormity of some of these numbers, what do these stats say to us? Not only does online matter, but we had better have something someone wants to see online, or become just another statistic ourselves.

Submitted by guest blogger, Daniel Feldman, is CEO of dba Communications, a web design and marketing firm specializing in eye care practices. For more information visit the dba Communications website at

Daniel Feldman

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Denver, CO 80206

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