opti 2021 Announces Safe Business Platform

opti is the first trade fair of the year and one of the first trade fairs within a year: In January 2021, opti – the international trade show for optics & design, will provide the industry with a much-needed momentum after the economic drought caused by the pandemic. In order to ensure the necessary hygiene measures for a safe get-together, the opti organizers are in close contact with Stuttgart Messe and the responsible authorities in the State of Baden-Wuerttemberg, so that the specifications and recommendations that are required for the safe organization of trade fairs can be implemented when planning opti 2021. The safety, health, and well-being of all exhibitors, visitors, media representatives, partners, and employees are the first priority and form the base for the successful participation of the trade fair. The hygiene concept of opti 2021, which derives from the current requirements of the “Actions against the spread of the coronavirus of the State of Baden-Württemberg”, valid from 1st of July, 2020, and the “Ordinance of the Ministry of Economics and the Ministry of Social Affairs for the containment of transmission of the coronavirus (SARS-CoV-2) at trade fairs, exhibitions and congresses”, serves as a reliable guideline for overall planning security.

“We are pleased to be able to provide our exhibitors and all other stakeholders with concrete measures that will make opti 2021 a successful and secure business platform. In January, the industry will not have met for a whole year – which makes opti 2021 one of the most important events to date. More than ever before, opti will thus serve as the much-needed platform at the beginning of the year, that supports the economy, brings personal business relationships back to flourish, and initiates orders. Our contribution is to provide a secure meeting place and business platform for the optics family – this is the promise we made and this is the promise we keep, as our concept shows,” says Dieter Dohr, Chairman of the Management Board of Gesellschaft für Handwerksmessen (GHM). He adds: “Even if future trade fairs will look a little different from what we are used to: I am sure that we will become accustomed to that – similar to those measures in supermarkets or hospitality establishments.”

Jörn Holtmeier, Managing Director of the Association of the German Trade Fair Industry (AUMA) broadens the perspective and confirms the measures in addition: “Recently, the German trade fair organizers have developed comprehensive hygiene and distance concepts in coordination with the health authorities. They guarantee a very high level of health protection for all persons participating in trade fairs in Germany in the upcoming months. Under similar conditions, several trade fairs of German organizers have already been successfully held in China”. A confirmation of the fact, that opti can be successfully held and carried out from 8th to 10th of January 2021 in Stuttgart by GHM for the industry.

The opti hygiene concept is available here: www.opti.de/corona-faq

TC Charton Giselle - The Optical Journal