A is for annual highlight for the DACH optics market: After the break due to the pandemic, the opti in Munich is the long-awaited meeting place for the DACH market. The international trade show for optics & design has been around for almost 25 years. In 2022, it once again offers specialist visitors the complete optics spectrum from spectacle frames to spectacle lenses, contact lenses, refraction, diagnostics, and low vision, right through to shop fittings and technical equipment.
B is for opti BOXES: If you want to see what the glasses designs of tomorrow look like, don’t miss the opti BOXES. Selected young designers and start-ups will be in the YES independent design area in Hall C2, showing how they interpret and implement the world of good vision (and good looks), whether it’s about fashion, sustainability or functional, technical and marketing aspects. These are also precisely the criteria for the opti BOX AWARD supported by eyebizz, which will be awarded for the first time by an international jury of experts on the Saturday of the trade fair at 12.30 p.m. in the opti BOXES area.
C is for coronavirus: Over the last two years, the pandemic has determined our public and private lives. The wide-ranging contact restrictions also had an impact on the entire trade show industry: around 70 percent of all planned trade shows in 2020/2021 were cancelled or postponed, and opti also had to be cancelled once. In 2022, the show takes place as a one-off May edition – but then without access restrictions, without vaccination and testing rules, without a limit on the number of visitors and without a legal obligation to wear a mask (www.opti.de/en/faq).
D is for leading trade show in the DACH market: opti is THE meeting place for the optics industry for the region of Germany, Austria, Switzerland and beyond. Launched in 2008 with 18,000 trade visitors and nearly 360 exhibitors from 20 countries, opti 2020, which was the last opti before the coronavirus, had 605 exhibitors from 39 countries and nearly 26,000 visitors. This represented a growth of 47 percent for trade visitors, 69 percent for exhibitors and 90 percent for participating countries. Now that trade shows can restart successfully and travel is increasingly possible without restrictions once more, the opti is pursuing its successful internationalization strategy again. > C is for coronavirus
E is for entry: The entry to opti is via the north-western entrance, directly at the western parking garage, or via the northern entrance, near the P3 and P4 parking areas. The Messe West and Messe Ost underground stations are within easy walking distance (10 minutes) of the north-western entrance and the northern entrance respectively. Alternatively, there is a shuttle bus available. opti 2022 is open from 9.00 am to 7.00 pm on the Friday and Saturday of the trade show. On the closing day, Sunday, the show will also open at 9.00 am but closes at 5.00 pm. > O is for online tickets
F is for four-hall concept: opti 2022 offers the usual representative cross-section of the entire optics spectrum, with a whole range of trends and innovations. In addition to many new elements, tried-and-tested features also await participants in the opti. The familiar four-hall concept promises a carefree, concentrated visit to the trade show with the well-known opti atmosphere. Halls C1 and C2 will contain the spectacle frames collections of the licensed brands and manufacturer brands as well as the YES independent design area and the opti BOXES. Hall C3 will also present licensed brands and manufacturer brands in the frames area, as well as everything for the stationary optician. In Hall C4, the manufacturers of spectacle lenses, contact lenses, contact lens accessories, refraction and diagnostics as well as IT and machines will present their innovations.
G is for guaranteed efficient: opti 2022 takes place in exhibition halls C1 to C4 at the Fairground Munich. The tried-and-tested four-hall concept guarantees our specialist visitors an efficient visit to the trade show: Halls C1 and C2 will contain the spectacle frames collections of the licensed brands and manufacturer brands, the YES independent design area, and the opti BOXES with exciting start-ups. Hall C3 will present additional licensed brands and manufacturer brands in the frames area, as well as everything for the stationary optician stores. In Hall C4, the focus is on spectacle lenses, contact lenses and accessories, refraction and diagnostics, as well as IT and machines. Access to opti is possible via the north-western entrance, directly at the western parking garage, or via the northern entrance and the P3 and P4 parking areas. > F is for four-hall concept
H is for health and basic protection: On 3 April 2022, the 16th Bavarian Infection Protection Regulations come into effect. Trade shows can thus take place without vaccination and testing rules, without access restrictions, and without a legal obligation to wear a mask. However, since we care about the health of all participants, we will maintain basic protection measures such as generous planning, intensive ventilation of the halls, intensive cleaning at short intervals, as well as social distancing, and a mask recommendation. Admission to opti is contactless, and tickets are only available online. > O is for online tickets
I is for information: All you need to know about the opti can be found on the trade show website at www.opti.de/en. In the Exhibitor A-Z section, visitors can already get information beforehand about the brands, products, highlights, and news of opti 2022, and make contact with their favorite exhibitors in advance, for example to set up appointments during the trade show. Interested persons can familiarise themselves with the May opti topics through webinars in the opti FORUM XT and will find all the links and recordings here. For any further questions, there is a visitor hotline: Tel. +49 89 189 149 550, [email protected]
J is for January 2023: After this year’s postponement until May due to the coronavirus (13 to 15 May 2022, Fairground Munich), the opti will return to January permanently from next year onwards and will be held in Munich once again. From 27 to 29 January 2023, the optics industry can have a good start to the year and the new season as usual, with the full spectrum of new products, specialist expertise, and key topics, as well as plenty of room for personal encounters.
K is for good to know: opti will take place in May subject to the coronavirus rules applicable during the event. With generous planning, the exhibition halls will continue to offer appropriate distancing, as well as increased, regular air exchange and intensive cleaning at short intervals. The legal obligation to wear a mask has been lifted, but there is a mask recommendation for basic protection. Tickets for the international optics show are available exclusively online and guarantee contactless admission. à O is for online tickets
L is for live: After two years in which the industry exchanges primarily took place virtually due to the pandemic, the opti in May again offers the opportunity to maintain and make new contacts. Whether at a trade show stand, during a casual conversation in one of the restaurant areas, or at the stand party: from 13 to 15 May 2022, nothing stands in the way of personal exchanges between opticians and industry.
M is for myopia management: Myopia management is increasingly gaining in importance. Spectacle lenses that not only help to control myopia, but even slow down progressive short-sightedness, will be presented at the trade show from 13 to 15 May in Munich, along with multifocal daily disposable contact lenses, as well as orthokeratology night lenses, which are individually adapted to reshape the cornea during sleep, enabling clear vision during daytime without visual aids, even in the case of severely defective vision. Artificial intelligence is also becoming more and more incorporated into optics. Using AI, automated multi-pathology retinal screening can reliably detect AMD, glaucoma, and diabetic retinopathy within a few seconds.
N is for nature: Whether it’s an overall business commitment or product-related, sustainability is another key topic at opti. For example, the optics industry is increasingly paying attention to its CO2 footprint, and to ensuring that raw materials and precursor products are transported short distances. Regional production using plant-based or recycled materials is gaining in importance, and glasses made by 3D printing have become state of the art, which makes big storage areas largely unnecessary and is waste-free. Two related webinars from the opti FORUM XT have been well received and provided valuable impulses.
O is for online tickets: Tickets for the opti from 13 to 15 May 2022 can only be purchased online at www.opti.de/tickets with the usual payment methods. The day ticket for visitors costs 18 Euros. For school pupils, apprentices, students, pensioners, and severely disabled persons, the day ticket is available at a reduced price of 9 Euros. Media accreditation is also best done online in advance in the press ticket portal.
P is for product experience: Even in its unusual time slot in May, opti, as the leading trade fair for the DACH and European optics market, is a meeting point and showroom rolled into one, and offers a range of innovations, expertise and leading topics in the industry, plus plenty of room for personal encounters and experiencing products. The diverse offering ranges from spectacle frames and lenses, to contact lenses, matching accessories, care and cleaning products, right through to technical innovations and workshop and shop equipment. All exhibitors at opti 2022 can be found on the web at opti.de/ausstellerverzeichnis/en.
R is for retrospection: opti washeld for the first time in 1998, and since 2008 it has been under the leadership of GHM Gesellschaft für Handwerksmessen mbH, attracting the DACH market to Munich to kick off the year in January. Only in 2021, the international trade show for optics & design could not take place due to the pandemic, and in 2022, opti was moved to May on a one-off basis due to the planning uncertainties related to the coronavirus.
S is for start-ups: Cool start-ups, trendy glasses design. In the YES independent design area in Hall C2, start-ups for designer frames from the independent area at opti 2022 will showcase where the fashion journey is heading. On the Saturday of the trade show at 12.30 pm in the opti BOXES area, an international jury will select the best young company to receive the new opti BOX AWARD supported by eyebizz. The criteria are design, sustainability, functionality, technology and marketing.
T is for trends: The one-off spring edition of the 2022 opti offers a whole range of highlights. Whether retro charm or oversized glasses with star appeal, frames in soft Pantone Very Peri violet or classics in black: glasses have gained even more popularity through the digitalization of the working world during the pandemic period, and are an individual fashion accessory. And sunglasses have also long since moved beyond the simple purpose of protecting the delicate skin of the eye area from dangerous UVA and UVB rays. “Let’s have fun in the sun!” is a slogan of the Kuratorium Gutes Sehen e.V. (board of trustees for good vision) and this also applies at the opti: colorful shades (colorful glasses), eye-catching XL models, and sunglasses without frames are very popular.
U is for unique: opti is an unique date in the optics industry calendar in the DACH region. Also as a one-off spring edition, the international trade show for optics and design offers an overview of the optics market, its trends, and innovations – and is the ideal opportunity for personal conversations, maintaining contacts, and establishing new ones.
V is for visiting Munich in spring: opti 2022 takes place in May due to the pandemic – with just as many trends and innovations as the optics industry is accustomed to at the international trade show for optics and design, plus Munich in the spring. Whether it’s visiting a beer garden under freshly blooming chestnut trees, strolling through the Viktualienmarkt and saying “Grüß Gott” to the statue of Karl Valentin, climbing the 300 steps to the top of “Alter Peter” (St Peter’s Church) and gazing over the roofs of the Bavarian state capital just like Pumuckl, or simply sitting by the Isar and skipping stones across the water … anyone who likes Munich in January will love the city during the spring edition of the opti.
W is for what moves the optic market: Sustainability and myopia management are the big topics that move the industry – and these are also the two focus topics of opti 2022. à M is for myopia management, à N is for nature
X is for XL glasses: Oversized glasses in XL format represent self-confidence to wear, and along with frameless glasses in minimalistic chic, white frames as mood boosters and the bright colour shades, they are one of the sunglasses trends of this year, and also one of THE styles for normal spectacles. Kuratorium Gutes Sehen e.V. explained that they are not just visually appealing. The extra-large lenses expand the field of view and enhance visual comfort.
Y is for YES independent design area: This pulsating platform with international reach is only available at the opti: the YES independent design area is the largest interconnected exhibition area of innovative eyewear labels, and the YES Lounge is the ideal retreat to network over snacks and drinks in a relaxed atmosphere, or simply take a break from the hustle and bustle of the exhibition.
Z is for opti LOUNGE supported by ZEISS and opti CAFÉ powered by ZVA: Visitors look forward to personal conversations, information about innovations and new opportunities. Best of all over a snack or coffee. The opti LOUNGE in Hall C4 offers 145 square meters of space for this and will be supported by ZEISS in 2022 The trade public can also take a special informative breather in Hall C3. In the opti CAFÉ powered by ZVA, representatives of the ZVA from both full-time and honorary positions will be looking forward to a lively exchange of ideas, be it on topics of professional policy, training and further education, public relations work, or questions relating to health insurance. Kirmes baker Henry will once again be on hand to provide good cheer and delicious poffertjes.