opti 2024 Boosts Desire For Lenses

contact lenses at opti Munich

In addition to important market players* from the contact lens sector at opti 2024, highly customized iris shootings will ensure more focus on the lens. “Just as unique, stylish, and cool as the latest product highlights from our exhibiting contact lens manufacturers: the opti iris photography offer will inspire our trade show visitors – at the same time, it actively raises awareness of the topic of healthy eyes and contact lenses, because this is where we will continue to step on the pedal together with all market players in the coming years,” says opti Exhibition Director Cathleen Kabashi with confidence.

Visibility and therefore attention to the topic of contact lenses will be significantly increased at the upcoming opti from 12-14 January 2024 – in line with current market trends. After all, key topics in the industry such as myopia management, an increasing number of presbyopic people, suitable training courses, and marketing tools are closely linked to these transparent little helpers. There are real sales opportunities here for the professional world that should to be utilized. In Hall C4, contact lens, care product, and machine manufacturers such as MPG&E, Menicon GmbH, CooperVision, and other players will showcase their respective highlights.

In addition to the contact lens manufacturers who will be on-site in 2024, the new “Lens in Focus” area could not be more individualized: Using high-resolution photography, one eye will be photographed at a time during special lens shoots in Hall C4, booth C4.341 at the special “Lens in Focus” area initiated by a total of seven manufacturers** and opti. After highly complex image processing, an individual, unique iris artwork is created. The photo is gentle on the eyes and safe, as it does not use LED technology. The result: not only a guaranteed eye-catcher and an idea for your own optical business but also a lasting emotional souvenir of opti 2024 in Munich. Thanks to special effects that can be freely selected, unforgettable masterpieces are created from visitors’ eyes that will stay with them, images that tell stories of life, love, happiness or experiences.

But the indirect message is also crystal clear: our eyes and vision are irreplaceable and deserve to be honored from all sides at the trade show – including the contact lens side. This highlight, which will be played by opti on all channels before, during, and after the trade show, will significantly increase awareness of the area. Cathleen Kabashi: “With the combined expertise of the participating suppliers, this special area will have a magnetic effect.”

* Contact lens manufacturer at opti 2024:

Appenzeller
Avizor International S.L.
Clearlab GmbH
CooperVision GmbH
DISOP S.A.
Galifa Contactlinsen AG
Hecht Contactlinsen GmbH
Hetych Kontaktlinsen KG
LENZBOX GmbH
mark’ennovy GmbH
Menicon GmbH
MPG & E Handel und Service GmbH
SwissLens AG
TECHLENS WL Contactlinsen GmbH
Wöhlk Contactlinsen GmBH / SEED Co., Ltd.

** Initiators of the special area “Lens in Focus”

CooperVision GmbH
Galifa Contactlinsen AG
Hecht Contactlinsen GmbH
Hetych Kontaktlinsen KG
Menicon GmbH
MPG & E Handel und Service GmbH
opti
Wöhlk Contactlinsen GmbH / SEED Co., Ltd.


About opti:

opti is the international trade show for optics & design which takes place annually as the industry kick-off in January in Munich. It offers trade visitors the complete spectrum of ophthalmic products, from spectacle frames and lenses, contact lenses, refraction, diagnosis, and low vision to shopfitting and technical equipment. opti is the order platform and the location for product premières by international market leaders and start-ups alike. The event was first held in 1998, and since 2008 has been organised by GHM Gesellschaft für Handwerksmessen mbH. Join The Optical Journal at opti 2024. For more information visit www.opti.de/en/.

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