opti Prepares For 2024

Strategic expansion of the event and networking with the industry and ophthalmic optics: opti 2024

Strategic expansion of the event and networking with the industry and ophthalmic optics: opti 2024 brought the branches together and developed further the trade fair concept for this purpose at a roundtable meeting in Frankfurt with selected industry representatives earlier this month.

“The feedback was overwhelming!”, Cathleen Kabashi, head of opti in Munich, is pleased about the premiere of opti ROUNDTABLE in Frankfurt/M at the beginning of July. Her team ventured into a completely new format: 40 industry representatives sat down at one table and openly discussed the various wishes and expectations of opti as an international industry trade fair. In cooperation with a trade magazine, this resulted in a creative, high-caliber exchange of ideas. However, opticians, manufacturers, trade media, associations, further education, and training institutions all agreed: opti is an indispensable industry networking platform that offers opportunities for success for everyone.

Chairwoman of Consumer Optics at SPECTARIS, Mirjam Rösch, spoke of a noticeably intense spirit of optimism that would continue after the event for the positive success of the upcoming trade fair: “The 40 participants from today are infected by this day and the opti spirit – and they carry this spirit further into their environment.” It became very clear that the optical industry stands behind its opti. Particular significance is attached to the promotion of young talent.

More quotes that reflect the dynamics and spirit of optimism of the day:

Mirjam Rösch, Chairwoman Consumer Optics at SPECTARIS: “The ROUNDTABLE was a great event! If you’re not at opti 2024, you’re out!”

Cathleen Kabashi, head of opti in Munich: “Wow! opti ROUNDTABLE has proven to be a productive platform for exchanging opinions and ideas. The commitment and dedication we have seen from all participants and attendees is encouraging. The requirements for the trade fair concept are complex. The heterogeneity of protagonists’ needs is an exciting challenge. There is clear agreement that opti is an indispensable industry networking platform that offers opportunities for success for everyone. We are taking on board the many innovative ideas from the ROUNDTABLE and working on their implementation. We are opti – I am excited, impressed, and enriched.

Prof. Dr. Anna Nagl, Aalen University: “Thanks to the openness for ideas, the listening and the implementation strength shown once again in Frankfurt, the opti team will certainly develop opti 2024 once again into the meeting place for owners and employees and the new generation of the industry, not only but especially for the German-speaking region. Manufacturers and service providers who fail to generate enthusiasm for their innovations and companies at opti 2024 are missing out on an opportunity for customer loyalty and acquisition. We will be there again with all students and are already very much looking forward to innovations, trends, good discussions, and also parties.”

Sabine Siegmund, owner of an optometry & hearing acoustics shop in Pattensen: “It was very nice to experience that despite different arguments regarding implementation, everyone has one goal: The opti! We want it!”

Klaus Plaschka, Managing Director of GHM, also expressed his thanks on behalf of opti for the brilliant participation in the opti Worldcafé: “This exchange format not only provides content for the trade fair organizer but also brings added value for all participants: new contacts as well as fresh insights into one’s own industry and the trade fair business.”

The opti 2024 team in close exchange with the industry
From left to right: Nina Gassauer (opti Press and Public Relations), Cathleen Kabashi (opti Trade Fair Management), Christian Müller (President of the ZVA) and Mirjam Rösch (Chairwoman Consumer Optics at SPECTARIS)

For more information and to join The Optical Journal in Munich this coming January 12-14, visit opti.de today.

SILMO Singapore 22-24 April 2024