Into the future – join in and help shape it!
Diving into the future of the optics sector: opti is calling on ophthalmic opticians and the industry nationally and internationally to create an optics trend radar through a joint trend assessment. The trend radar is intended to provide ophthalmic optics with a comprehensive basis for identifying relevant trends at an early stage and working towards a successful future in a targeted manner. Developed in cooperation with the innovation and strategy consultancy Trendone GmbH from Hamburg as well as selected industry experts, focused on the needs of ophthalmic optics by specialist editors and evaluated by the entire industry, the Trendradar thus promises clear added value for the entire opti family.
“Companies have to keep pace, where possible be a decisive nose ahead. That is why it is important for every industry participant to realistically assess the technological, societal, and social developments specific to optics. What will come, how, and when? These are the questions that the trend radar should answer! For this, it needs the assessment of the trends by as broad a mass as possible!” This is how Cathleen Kabashi, the new Director of opti in Munich, takes a look at the future of the industry with the trend radar and sets new standards within the international trade fair scene.
What is the Trend Radar?
The trend assessment is a comprehensive survey on a total of 31 trends. The evaluation of these trends by the entire optical industry in the coming weeks and months forms the basis for the optics trend radar, which is intended to make current and future demands on the optical industry visible. The participation of opticians, association experts, industry representatives, and all those working in optics is of decisive importance: “The more industry heads who contribute their knowledge to the creation of the opti Trend Radar, the better! We have the chance to create an industry navigator for all those working in optics – as a guarantee to be and remain competitive in these rapidly changing times,” says Mirjam Rösch, Chairwoman of Consumer Optics of Spectaris (Berlin). Kabashi adds: “The results of the Trend Radar will be published by us and will benefit the entire industry. They serve as a concrete compass for action for both opticians and the industry. In addition, the identified trends will be staged, discussed, and lived at opti, which will strengthen the further development and relevance of the trade show for everyone involved!”
Aim and benefit of the Trend Radar
The Trend Radar by opti thus aims to better understand the future of the optics industry and prepare all industry players for it. It offers all industry participants a unique opportunity to evaluate the specific technological, societal, and social developments in the optics industry from their respective perspectives – because it is precisely these different perspectives that ultimately make the Trend Radar so valuable. Through their participation, the experts shape the Trend Radar into a concrete compass for action for opticians and industry representatives alike. Following the anonymous evaluations, the results are processed in a trend report that is made available to the entire industry in visual and textual form.
Which trends will be highlighted?
The Trend Radar examines 31 macro trends, each of which can be assigned to one of a total of five fields of action – Work & Culture, Digitalisation & Technology, Communication & Operations, Values & Sustainability, and Eye Health & New Markets (as a special ophthalmic trend). Each field of action contains six to seven macro trends to be evaluated. Topics ranging from “Active Ageing” to “Zero Waste”, “Smart Materials” to “Myopia Management” or “Smart Glasses” are scrutinized by the evaluators.
Timing and conditions of participation
Opticians, association experts, industry representatives, and all those working in optics can actively participate in the trend evaluation until Saturday, 30 September 2023. Among all participants, the opti team will raffle free tickets (every 3rd participation) and an added free entrance and drink in the VIP lounge (every 10th participation) as well as free tickets for the entire company (every 50th participation) for opti, taking place in January 2024 (from 12 to 14 January 2024 in Munich), where the results of the Optical Trend Radar will be shown, animated and discussed live.
For more information and to join The Optical Journal in Munich this coming January 12-14, visit opti.de today.
