After a successful launch in Canada and Europe, WestGroupe announced the US launch of their proprietary brand OTP, a brand that is focused on unique and environmentally friendly eyewear at an affordable price point. Standing for One True Pair, OTP eyewear targets the Millennial and Gen Z consumer and is designed and positioned to help the independent ECP compete with direct-to-consumer eyewear brands.
The US launch, set for early Spring 2023, will include 18 optical and 9 sun models. Designed in Montreal, the collection features modern structures and shapes for a fluid and weightless feel. Focusing on current eyewear trends, shapes are varied and include playful cat-eyes, cool geometrics, timeless aviators, retro rounds, and oversized squares. The color palette ranges from elevated neutrals and soft metallics with bright accents to classic torts and lightly hued transparents. Universal fit acetates are also featured within the collection to cater to a wider and inclusive customer base.
Reducing ecological footprint is core to WestGroupe’s environmental mission, and with the growing demand for eco-conscious eyewear, OTP takes pride in its implementation of sustainability initiatives. Biodegradable acetate is used throughout the collection, MEM nosepads are 100% recyclable, and selected sun models have biodegradable sun lenses. Single-use plastics are eliminated with the use of biodegradable demo lenses, polybags and temple sleeves. The collapsible OTP case is made from sustainable cork.
The OTP launch will feature a coffee table lookbook highlighting the 2023 releases and ad campaign, as well as a merchandising kit that includes double-sided counter cards for optical and sun, as well as an OTP logo block.
To learn more about the OTP collection, contact your WestGroupe rep or visit www.WestGroupe.com