OUT OF To Unveil 2nd Generation Products at MIDO 2023

Out Of Smart Sports Eyewear

After having been awarded the Silmo d’Or in Paris, OUT OF,  the Italian sports eyewear brand, will present in Milan the second generation of its breakthrough IRID electronic lenses. The IRID lenses are now capable of covering filter categories S1 to S3, helping athletes and sports enthusiasts to have an improved and optimized user experience while practicing their preferred sports.

Made in Italy, technology, and innovation are at the core of the new 2023 collection that will be released in Mido. The iconic BOT sunglasses and the ELECTRA ski goggles are both featuring electronic lenses, which are able to perceive the ambient light and instantly adapt to it by getting darker and lighter to always provide the user with the best light filter.

This, in less than a second and without using any battery, therefore avoiding the annoying lag that characterizes the normal photochromic lenses now available on the market. Within the lens it’s incorporated a small solar cell that powers a microchip and a special liquid crystal film. The microchip constantly works to adapt the lens’ tint, covering the whole range that goes from filter category S1 to S3.

Out Of IRID Sunglasses

Both the liquid crystal film and the electronics are perfectly waterproof so they are ready to withstand any weather condition. The only energy source the lens needs is the sun. There are no batteries, of any kind, so the sunglasses and the ski goggles are eco-friendly and can be used like a regular pair: there’s no setup, they never have to be charged and they will never run out of power.

All the models presented by OUT OF are made in Italy and optical lenses can be fitted by opticians with optical inserts. OUT OF distributes worldwide from its facilities in Brescia, Italy.



OUT OF is an Italian-based startup founded by two brothers: a physicist and a product designer. The mission is to create products that through innovation allow outdoor sports enthusiasts to achieve their best results, always pursuing the principles of environmental and social sustainability.


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