PlanetVA Offers Augmented Reality For Social Media


Branded Augmented Reality (AR) is making its way into social media. Eyewear businesses of all sizes can take advantage of this advanced technology because of PlanetVA‘s seamless integration. Now, businesses can showcase their collections on social media apps such as Instagram and Snapchat with AR filters.

The leading eyewear virtual try-on (VTO) solutions provider PlanetVA ( is now offering virtual eyewear try-ons for social media apps. PlanetVA’s digital eyewear database is compatible with all major social media platforms, including Facebook, Instagram, and Snapchat, and can be used as AR filters. The AR filters provided are 3D live eyewear virtual try-ons that run inside these smartphone social media apps.

“We believe this is a great opportunity for eyewear businesses to get involved into this great new marketing channel. We have done all the hard work for them to facilitate the process of producing AR filters for social media apps. All we need is just a few images of the eyewear to build a live 3D virtual try-on experience within Instagram and Snapchat. In the first phase, we will only support Instagram but by end of this year Snapchat will also be available as an option.”, said Ludwig Heymbeeck, founder of PlanetVA.

Recently, social media company Snapchat commissioned an international market study ( ) about the barriers to and opportunities for AR as part of the consumer shopping journey, as well as visionary insights to the future potential of AR. They found that two in three consumers who say they would use branded AR for shopping also agree they are likely to purchase after a branded AR experience. These numbers increase to 72% for virtual try-on.

“Successfully launched in the North American market with the assistance of our local US partner Optical Near Me ( ) we are now providing this AR solution to independent optical businesses worldwide”, states Ludwig Heymbeeck.

To get your own social media AR filter, PlanetVA offers the following two options:

  1. Full social media AR filter solution which includes all the required digital eyewear assets implemented by PlanetVA.
  2. PlanetVA provides the required compatible digital eyewear assets and you take care of creating a social media AR filter.

Important to note is that the digital eyewear assets PlanetVA creates are fully compatible with all the virtual try-on solutions of the company, therefore minimizing the cost if a virtual solution is also required for a website or a custom app. The digital eyewear assets PlanetVA employs are industry-standard formats for 3D digital models. For more information check out their website,

SILMO PARIS 20-23 September 2024