POC Introduces the Solar Switch

POC is proud to introduce a host of new innovations and updates for its Autumn 2019 and Spring 2020 cycling collections, including a world-first in eyewear, the Solar Switch that sets a new benchmark in performance and function.

The Solar Switch represents a world-first for eyewear and uses an electrochromic LCD lens, which can instantly change tint based on light conditions and which is powered solely by the sun.


“I am extremely proud to present the Solar Switch. Our safety mission drives our innovation and product development and the Solar Switch is a clear embodiment of our approach,” said Jonas Sjögren, POC CEO. “To be able to develop a world-first pair of sunglasses, that can change between lens tints automatically and instantaneously, powered solely by the sun, and all wrapped in the lightweight performance Aspire frame, is truly inspiring.”

A leading manufacturer of helmets, eyewear, body armor, apparel and accessories, POC was founded in 2005 in Sweden, with a strong mission to ‘protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one’, and has received over 60 international awards for technology, innovation and design, including the prestigious Bike industry ‘Brand of the Year’ award.

“We are proud of our Swedish heritage and values, especially the belief in equality across all spheres of life. For far too long, however, we have witnessed the ridiculousness of female cyclists having to venture further from the roadside just to take a nature break, or opt for bib shorts that represent a performance compromise,” continued Sjögren. “We were fed up with this imbalance, female riders need bibs that perform for racing, have aero advantages, class leading comfort, as well as the functionality and speed on nature stops – so we decided to make them, the ‘ultimate’ VPDs bib short.”

Solar Switch – Solar powered LCD Sunglasses

The Aspire Solar Switch introduces a world-first to vision with a whole new approach to optical performance thanks to the use of an electrochromic LCD lens, which allows the sunglasses to instantly, and automatically, change tint. The Solar-Switch lens, which will provide a darker tint in sunnier conditions and instantly become lighter in shadow or cloud conditions, can significantly improve vision, safety and performance in changing weather, light conditions or environments, such as descending through mountain tunnels. The Solar-Switch changes tints (between levels 3-4) instantaneously and automatically ensuring a rider never needs to think about what or how they see. Uniquely it has been developed to be powered only by the sun’s solar power, needing no battery or charging so it will always be there, sustainable and reliable.


About POC

POC, a leading manufacturer of helmets, eyewear, body armor and apparel, has been awarded more than 60 international safety, design, and innovation awards. Founded in 2005 in Sweden, POC’s mission is to ‘protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one’.

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