Police, the proprietary De Rigo Group lifestyle brand that celebrates its 40th anniversary this year, has – for the fifth year in a row – renewed its sponsorship agreement with the Mercedes-AMG PETRONAS Formula One Team.
Police will be the Official Team Supplier of the team that has re-defined F1™ standards thanks to eight consecutive victories in the Constructors’ Championship. As a result of this partnership, the Police logo will be visible on the helmets of Lewis Hamilton and George Russell and the brand’s sunglasses and optical frames will be worn by the drivers and the racing team.
Racing drivers, Lewis Hamilton and George Russell, also steal the spotlight in the shots taken for the Police Spring-Summer 2023 advertising campaign, in collaboration with the Mercedes-AMG PETRONAS Formula One Team. A series of photographic images that celebrate the drivers’ personalities and audacity which perfectly reflect the style and essence of Police.
Massimo De Rigo, Executive Vice President of the De Rigo Group, commented: “We are extremely proud to be renewing this prestigious partnership between Police – our leading house brand, which celebrates its 40th anniversary this year – and the Mercedes-AMG Petronas Formula One Team. This represents a unique opportunity to strengthen our ties with one of the world’s most popular sports and, once again, join one of the world’s top teams on the track – a team with which we share the values of excellence, technology and innovation”.
Richard Sanders, Chief Commercial Officer of the Mercedes-AMG PETRONAS F1 Team, said: “Police is an iconic brand and one that has become synonymous with our Team. We are therefore naturally delighted to extend our partnership into a fifth year. The length of our ongoing relationship highlights our shared values rooted in high quality, attention to detail, and innovation. We are excited to continue our collaboration, starting with Police’s Spring-Summer campaign, and celebrate their 40th anniversary which we wholeheartedly congratulate them on”.
Founded in the ‘80s as a De Rigo Group eyewear brand, the Police line now encompasses an extensive range of products, all characterized by the premium quality of the materials used and an urban spirit.
Police is a brand owned by the De Rigo Group, a world leader in the design, production, and distribution of top-quality optical frames and sunglasses. Founded in 1983, Police soon established itself for its sophisticated design and iconic style, conceived for bold, carefree people who refuse to play by the rules. Due to its strong, ever-evolving identity and its consolidated market positioning, over the years Police has become a lifestyle brand offering fragrances, watches, jewelry, clothing, and small leather goods, in addition to eyewear. Today, Police collections are distributed in more than 80 countries worldwide.